Click App’s “Deep Reals” now include authenticated photos and videos connected to political identities, allowing fans and supporters to trust content from politicians online and across social media.
Click, a mobile app that fights misinformation by making it simple to capture and publish authenticated content, powered by the Nodle Network, has partnered with Campaign Verify. Campaign Verify is a non-partisan, nonprofit organization that provides identity verification services for U.S. political campaigns, parties, and PACs. Together, they offer an innovative end-to-end solution that pairs verified political identities with trustworthy content from these verified politicians. The trusted content, referred to as “Deep Reals,” includes photos and videos accompanied by immutable digital proofs of authenticity, ensuring that they can be confidently shared across all social media platforms and messaging apps. The Click camera app is currently available for download on both iOS and Android, and all content captured with Click can be accessed through the app and on the website.
This year, as over 50 countries are holding elections and more than 2 billion people worldwide head to the polls, a surge in stories about political misinformation and disinformation is expected. These issues were highlighted as significant public concerns during the recent U.S. presidential debate between President Joe Biden and former President Donald Trump. We’ve already seen deepfakes of Vice President Kamala Harris arise since Joe Biden dropped out of the race. In response, Campaign Verify and Click have joined forces to bring more truthful content to the forefront this election season, ensuring that voters have access to accurate information.
[Authentic Photo Shot on Click in Washington, D.C., https://clickapp.com/zk/contract/0x95b3641d549f719eb5105f9550eca4a7a2f305de/4447]
How Does It Work?
With the U.S. election season officially underway, Click and Campaign Verify offer a novel approach to fact-checking political content by integrating their complementary services. Click and Campaign Verify are leveraging a new authorization token integration that securely links a politician’s identity to a Click account (or wallet). This allows audiences to trust the content, or “Deep Reals,” posted by politicians, ensuring that the identity and content are genuine and not impersonated, edited, or AI-generated.
Campaign Verify Authorization Tokens act as credentials that prevent political campaigns from spreading disinformation and spoofing. They enhance campaigns’ ability to reach voters and supporters while helping to maintain trust in U.S. political discourse and elections. Once Campaign Verify approves a political identity verification request, the political entity can generate an authorization token, which can be used by partners and services like Click. Politicians then authenticate their photos and videos by signing them through Click’s digital trust network, ensuring the authenticity of their content for supporters and the general public.
“We envision a future where misinformation is significantly reduced, particularly during elections. By equipping voters with tools to verify the authenticity of digital content, we can empower them to make informed decisions based on accurate and reliable information. This partnership creates an unprecedented level of transparency and trust for political content on social media,” says Micha Benoliel, CEO and co-founder of Intergalactic Labs, the team behind Click and Nodle.
“Through Campaign Verify’s partnership with the Click app, we’re thrilled that political campaigns can now create signed media content with the reassurance that the politician’s identity has been vetted by Campaign Verify, an independent, nonpartisan, nonprofit organization. Since Campaign Verify’s launch in July 2021, Campaign Verify has helped 16,500 U.S. political campaigns and committees verify their digital identity and fight against spoofing,” said Anna Quint, Executive Director of Campaign Verify.
Click features that make this partnership possible:
- Proof of Provenance: Each piece of content captured through Click is cryptographically signed and stored on-chain via ZKsync, the leading Ethereum Layer 2 blockchain, ensuring its authenticity and source.
- Content Certification: Click supports the Coalition for Content Provenance and Authenticity (C2PA) and is a member of the Adobe-led Content Authenticity Initiative (CAI)
- Accessibility: Click is available on both iOS and Android, plus on their website. Click enables anyone with a smartphone to join our network and contribute to a more truthful digital landscape.
They have also launched a new “Elections 2024” content channel where users can sign their election-related content.
