The Far West Village is poised to welcome a new destination for immersive dining and nightlife this October with the opening of DEJAVU. Located in a discreet townhouse at 394 West Street, the new restaurant and cocktail lounge is the vision of restaurateur and creative director Barış Köroğlu (Baris Koroglu), designed to blur the lines between a refined dinner, a spirited cocktail bar, and a late-night social club.
DEJAVU is the latest venture from Köroğlu, an entrepreneur with over a decade of experience at the intersection of hospitality, art, and entertainment. Drawing on his Turkish heritage and training in top European restaurants, Köroğlu aims to create an atmosphere that feels both timeless and modern. His previous project, the immersive nightlife concept The Lullaby, blended music and culture, a spirit he now brings to this multi-faceted venue.
“DEJAVU is about atmosphere, a refuge where one may escape the noise of the city, linger in good company, and allow the night to take its natural shape,” said Köroğlu.
The 2,800-square-foot space offers guests a journey through three distinct environments. The experience begins in the Emerald Room, a lively green-and-gold bar with nine seats, perfect for pre-dinner cocktails. From there, guests move into the Golden Room, the 40-seat main dining salon. With its refined cream-toned interior and antique taupe drapery, the room sets a stage for a culinary homage to the Mediterranean coast.
As the evening deepens, guests may discover the hidden Red Room, also called the “Desire Room.” Concealed behind velvet curtains, this intimate 10-seat speakeasy will host private tasting menus and immersive burlesque performances from Thursday through Saturday.
Helming the kitchen is Chef Aslan, whose menu is a poetic tribute to the coastlines of the Mediterranean. Dishes are crafted to harmonize familiarity with surprise, including DEJAVU’S Burrata with fragrant herbs, Pastrami Croquettes offering a nod to New York’s culinary lineage, and handmade pastas like the luminous Lemon Spaghetti with Caviar. Manti Dumplings in a traditional yogurt sauce and Aleppo chili butter honor Köroğlu’s Anatolian roots, while Grilled Branzino with Harissa and Preserved Lemon captures the light, layered essence of coastal dining.
The cocktail program is a performance in itself, a fusion of artistry and science led by mixologist Turgut. Employing advanced techniques like sous-vide infusions, cacao fat-washing, and matcha foam emulsions, the bar crafts libations that evolve with each sip. The signature DEJAVU Cocktail — a blend of white rum, lychee, yuzu, and pineapple topped with matcha foam — embodies the venue’s ethereal identity. Other highlights include the Truffle Coffee Negroni, which infuses roasted coffee beans with truffle oil for an earthy depth, and the elegant Emerald Dream, balancing tequila, Lillet Blanc, and a house-made basil cordial.
Open from 6 PM to 2 AM, DEJAVU is designed to transition seamlessly from a relaxed dinner setting to a raucous, dream-like lounge. Köroğlu envisions it as more than a restaurant. He sees it as a “salon of imagination” for artists, creatives, and visionaries to connect over a shared appreciation for beauty and experience.
Each night, guests will be invited to “Enjoy the show,” finding a moment, a taste, or a feeling that is at once entirely new and impossibly familiar.
DEJAVU is located at 394 West Street, New York, NY 10014, and opened in October 2025.
