Mark Wachen is the CEO of CardSnacks. He also is the Managing Partner and Founder of Upstage Ventures, a firm that advises and invests in consumer internet and interactive marketing companies. Wachen was the founder of the Dreamit NYC accelerator program, which he ran from 2011-2013. Prior to Dreamit, Wachen was the CEO/Founder of Optimost, the company that pioneered multivariate testing and optimization on the Internet. He served as CEO for the company up until its acquisition by Interwoven in November 2007 for $52 million. Wachen also worked for seven years at Sony, overseeing a wide variety of Internet initiatives. Wachen graduated summa cum laude from Dartmouth College and has an MBA from Harvard Business School.