Marcelo Anteparra-Naujock is the CEO and Executive Creative Director of Caffelli, a full-service integrated branding agency for enthusiast brands based in Portland, OR. Marcelo has led the computer gaming industry as one of history's first sponsored professional video gamers—an experience from which he continues to garner a wealth of knowledge for clients that touch this extensive market. Since then, he has become a sought-after brand strategist and an award-winning creative and social media thought leader. Marcelo most recently developed GiveFTW, an energized collective of gamers, streamers, and brands dedicated to empowering the organizations that do genuine good in our world and contributing to charities along the way. GiveFTW has earned multiple awards for its innovative approach to charitable giving, including a 2022 Webby Award, Communicator Award, dotCOMM Award, and more.