Amelia Rance is a Columnist at Grit Daily. She is the Senior Director of Measurement & Insights at Fullscreen where she crafts a holistic story, utilizing first and third party resources to identify market trends and translating them into actionable strategies for our Sales team. In addition, Amelia develops and executes dynamic measurement programs for our partners as well as conducting robust partnered studies allowing Fullscreen to remain a thought leader on our target demos and categories. Amelia has extensive cross-platform media research experience - most recently as a Senior Manager of AOL’s Consumer Analytics & Research team, where she was tasked with developing consumer and marketplace insights as well as ad effectiveness solutions for AOL across categories and platforms. Prior to AOL, Amelia worked at Scripps Networks Interactive focusing on linear TV insights for the Home Category properties specifically, HGTV and DIY Network.