Atlético de Madrid is bringing a slice of Spanish football culture to Los Angeles this summer with the opening of Casa Atleti, a temporary fan hub designed to connect the club with its growing U.S. audience. Located at 844 N Brea Avenue, the space opened on Saturday, June 14, and will remain active throughout the FIFA Club World Cup 2025™, where Atlético is one of the participating teams.
Casa Atleti is free and open to the public, offering a mix of live match viewings, cultural programming, and fan-driven events aimed at creating a central gathering space for supporters. The venue serves as Atlético’s official home base during the tournament and marks one of the club’s most extensive outreach efforts in the United States to date.
The launch began with an Opening Party on June 14, where fans were treated to music, food, and activations curated directly from Madrid. The next day, June 15, the venue hosted a watch party for Atlético’s first match against Paris Saint-Germain, followed by a Post-Match Celebration in the evening featuring live entertainment and surprise guest appearances.
Today, Tuesday, June 17, fans have the rare opportunity to meet Atlético’s most celebrated former players, who will be available for photos and conversation during a Surpise Meet & Greet.
The programming continues on Thursday, June 19 at 3:00 PM, with a second watch party as Atlético faces off against Seattle Sounders FC. The event will include additional fan engagement opportunities and appearances from special guests connected to the club.
On Friday, June 20 at 7:00 PM, Casa Atleti will host the Red & White Party, a celebration of club spirit that encourages fans to wear Atlético’s colors while enjoying Spanish cuisine, live music, and interactive activities. The event offers a break between match days and a chance for fans to come together in a celebratory setting.
The final match of the group stage will be screened on Monday, June 23 at 11:00 AM, as Atlético faces Botafogo. The viewing party is expected to draw a large turnout, and organizers have planned special guest appearances and other highlights to close out the Casa Atleti experience.
While the match events are the centerpiece, Casa Atleti also includes a range of daily activations. These include lounge areas for relaxing, photo booths, interactive displays, and merchandise tied to the club’s identity and history. Food and drink will be available throughout, adding to the social, community-driven atmosphere.
Casa Atleti reflects Atlético de Madrid’s continued expansion into global markets. With the United States hosting the FIFA World Cup in 2026 and interest in international clubs steadily growing across North America, Atlético’s decision to open a branded experience in Los Angeles signals a long-term commitment to its U.S. fan base.
Fans are encouraged to register in advance for specific events, including the meet-and-greet with club legends and high-demand match screenings. More information is available on the Atlético de Madrid site.
