In the competitive world of prepaid wireless retail, few companies are expanding as rapidly, or as deliberately, as AntGen. As the number one Master Agent for Total Wireless, AntGen has quietly built a reputation as a partner that prioritizes its dealers’ long-term success, providing them with the tools, resources, and personalized support to not only open their doors but to thrive.
With over 1,000 wireless retail locations in its network, including more than 200 Total Wireless stores and over 800 Simple Mobile and Verizon Prepaid stores, AntGen has been a driving force in helping entrepreneurs establish and grow their wireless businesses across the United States. The company’s latest expansion efforts reflect that momentum. As of August, AntGen has been opening 10 to 15 new stores per month and is on track to open more than 30 new locations by mid-October.
This rapid growth isn’t happening by chance. It’s the result of a hands-on, dealer-first approach that differentiates AntGen from the typical Master Agent model.
“We don’t view our dealers as just activations or accounts,” explained Arun Upadhyay, Founder of AntGen. “Our entire philosophy is built around being a true business partner. That means we invest in their success through real support — whether it’s helping them find the right location, providing operational guidance or supporting them financially when they need it.”
AntGen’s services go well beyond activations. From the initial site selection and lease negotiation process to store setup, marketing strategies, and in-person field support, the company offers end-to-end assistance designed to remove the barriers many entrepreneurs face when launching a retail business.
A key part of AntGen’s support model is its use of LionO360 CRM, a public-facing product developed by LionOBytes and available to any company that wishes to use it. LionOBytes and AntGen share the same founder but operate as separate companies. AntGen leverages LionO360 CRM internally to track transparent sales data and dealer performance insights, enabling its field representatives and support staff to proactively assist dealers in optimizing store operations.
Financial support is another cornerstone of AntGen’s dealer program. For qualified entrepreneurs, the company offers startup capital and expansion assistance, but with a focus on building sustainable, long-term partnerships. “We don’t just hand out funding and walk away,” Upadhyay emphasized. “We’re committed to helping our dealers grow profitably and build a lasting business.”
Marketing is also a critical component of AntGen’s dealer services. The company provides custom local promotions, in-store event strategies, and targeted campaigns to help drive foot traffic and win market share. Dealers also benefit from one-on-one business development sessions, dealer profitability health checks, and hands-on training, both in-person and remotely.
For many entrepreneurs entering the wireless retail space, the difference between success and failure often comes down to the quality of support they receive. AntGen is aiming to set a new standard in that regard. Dealers working with AntGen receive the most competitive compensation in prepaid wireless, access to nationwide real estate broker networks, and a business advisor who is committed to their store’s long-term performance.
With more than 15 years of industry experience, AntGen has cultivated a dealer network built on trust, transparency, and a shared vision of growth. Whether an entrepreneur is opening their first location or expanding into a multi-store operation, AntGen’s approach remains the same: provide real-world support that drives real results.
As the prepaid wireless industry continues to evolve, AntGen’s dealer-first model is resonating with a new generation of entrepreneurs looking for a partner that is as invested in their business as they are.
For more information, visit AntGen.
