Most companies have no idea how much they are really spending on software. Licenses get renewed automatically, cloud services scale quietly in the background, and expenses pile up without anyone noticing. For the team behind Spendbase, that realization began with a friend who still had access to a company-paid software license worth $3,000 two years after leaving his job. It was a small glimpse into a much larger problem that costs businesses millions each year.
Spendbase was created to solve that problem. Backed by Google and built by a team spread across Europe, the UK, Latin America, and the US, the platform helps companies track, optimize, and reduce their SaaS and cloud spending. For organizations that rely heavily on subscription-based tools or cloud infrastructure like AWS, Spendbase offers real-time visibility into where money is going and how to make it go further.
In addition to optimization, Spendbase helps startups and scaleups access up to $100,000 in AWS credits through its AWS Credits Program. The initiative allows growing companies to significantly cut cloud infrastructure costs while scaling efficiently, a critical advantage for teams managing limited resources in their early stages.
At its core, the company believes financial control starts with transparency. Its platform combines automation with analytics, identifying overlapping subscriptions, underused licenses, and unnecessary renewals. Clients report cutting corporate costs by as much as one million dollars a year, not through painful budget cuts but through smarter management of existing expenses.
That focus on measurable savings has earned Spendbase a place among Europe’s most promising startups. It was recently named one of only four Ukrainian companies included in the latest Sifted 250 ranking, an annual list that highlights the continent’s fastest-growing and most innovative tech ventures. The company also secured investment from Dnipro VC and continues to receive support from Mastercard and the EU’s Seeds of Bravery program.
This summer marked another major milestone. Spendbase launched its own digital banking and virtual card system, expanding from a cost-optimization platform into a full spend management suite. Businesses using Spendbase can now open corporate IBAN accounts across the EU and UK, make fast bank transfers via SEPA and Faster Payments, and set precise spending limits through sub-accounts. The company also offers virtual cards with 3DS security, team-level controls, and up to 1.25% cashback on purchases.
Spendbase’s banking product offers some of the best rates available for startups, reflecting the company’s understanding of how vital every dollar is in the early stages of growth. “We were in that position ourselves not long ago,” says the team. “That’s why we built a financial ecosystem designed to help young companies save and scale smarter.”
The goal is to take financial control one step further, uniting expense tracking with the tools companies already use to pay for services. By integrating digital banking and spend analytics into a single environment, Spendbase removes the blind spots that often exist between finance, operations, and IT departments.
More than 2000 businesses have already adopted the platform, including names like Preply, Lemon.io, MacPaw, Provectus, Happy Monday, and YouScan. For mid-sized clients, savings often reach $150,000 within the first year, showing that optimization doesn’t have to come at the expense of productivity or growth.
Behind the technology is a 100-person team that understands both the complexity of modern software ecosystems and the need for simplicity in financial management. Spendbase is built for companies that want to act quickly, whether that means cutting redundant subscriptions or setting automated budgets for individual projects. Every feature is designed to turn reactive spending into proactive control.
Spendbase’s rise also carries a deeper story of resilience. As one of Ukraine’s standout startups, it represents the country’s growing influence in global tech. Its progress, from early product development to international expansion, mirrors the determination of a new generation of founders building amid uncertainty and competing on a global stage.
In a business world increasingly defined by digital subscriptions and cloud usage, Spendbase has positioned itself as more than a cost-cutting tool. It’s a visibility engine, a financial command center, and a statement on how software-driven companies can operate with discipline and clarity.
For many organizations, that clarity has been missing for too long. Spendbase offers a way to bring it back, saving not just money, but momentum.
