IDIQ has added mortgage and marketing industry veteran Robin Clayton to its leadership team as the company continues expanding its footprint in financial wellness and lending technology.
Clayton, whose career includes senior roles at Countrywide, Bank of America, Washington Mutual, and Paramount Residential Mortgage Group (PRMG), brings decades of experience leading marketing innovation and automation in the mortgage space. At IDIQ, as the company’s new vice president of marketing, she will focus on integrating that expertise across the company’s growing portfolio of consumer and lender-facing brands, including CreditBuilderIQ, which helps consumers improve credit health and prepares them for homeownership.
“I’m thrilled to join IDIQ at such a pivotal moment in its growth,” said Clayton. “With my background in marketing and mortgage lending, I’m focused on connecting technology, data, and strategy to drive extraordinary results. Through initiatives like CreditBuilderIQ, we’re helping borrowers strengthen their credit and get closer to homeownership, while simultaneously helping lenders convert more loans at a lower cost.”
CreditBuilderIQ recently rolled out rent and utility payment reporting as part of its model. The FHFA, which oversees Freddie and Fannie, announced in July 2025 that it would accept scoring models that factor in these bills.
Clayton’s arrival underscores IDIQ’s broader effort to align its financial intelligence products with the needs of mortgage lenders and loan originators navigating an increasingly competitive market. By connecting credit-building tools directly to the lending process, the company aims to position its technology as both a consumer empowerment platform and a lender efficiency solution.
“Robin brings an incredible depth of knowledge and leadership across financial marketing and technology,” said Michael Scheumack, Chief Marketing Officer and Chief Innovation Officer at IDIQ. “Her experience in building scalable marketing systems and automation will be instrumental as we drive continued innovation across the financial services space.”
Clayton’s appointment comes as IDIQ accelerates product development and partnerships focused on bridging the gap between credit education, financial health, and homeownership readiness. With mortgage affordability and credit access remaining central challenges for many consumers, IDIQ is betting on leaders like Clayton to help guide how its technology can deliver tangible value across the lending ecosystem.
