In a world where visibility is currency and brand authority is power, I specialize in helping women entrepreneurs claim both. As the founder of Women Who WOW and WOWx (The Visibility Gym) and a journalist myself, I deliver surround-sound visibility to the right audience in the right place at the right time. That’s how women become un-ignorable.
Every week, I watch women leverage their brilliance into authority, their stories into movements, and their expertise into empires. Below are 17 women doing just that, and doing it their way. Whether they’re disrupting industries, healing generations, or sparking revolutions in business, these are the entrepreneurs you’ll be hearing more about in 2025 and beyond.
Karol Clark
Karol Clark is a dedicated entrepreneur and the founder of Weight Loss Practice Builder, where she actively works alongside weight loss practices to drive their success. Drawing from her firsthand experience running a successful comprehensive weight loss practice for over 20 years, Karol provides personalized coaching, marketing strategies, and ready-to-implement business tools tailored to the unique demands of the weight loss industry. Her practical approach has made her a trusted leader in the bariatric field, and her intentional branding within her niche is worthy of study regardless of industry.
Alesha Brown
Alesha Brown, CEO of Fruition Publishing, Inc. and the genius behind multiple other brands, films, and non-profit organizations, is a force to be reckoned with and a trailblazer among entrepreneurs. Watching her social media accounts is a masterclass in authentic promotion, and her commitment to representing underrepresented populations as authors is unparalleled. Follow her for the knowledge of the top five publishing houses, applied to small business owners and authors of all genres.
Dr. Cathy Alinovi
Dr. Cathy Alinovi, America’s favorite holistic veterinarian, isn’t just a pet health expert, pet nutritionist, pet food formulator, cookbook author, and media darling. She’s an entrepreneur whose boldness and leadership are worthy of study. Before big brands came on the scene with ads that questioned the “burnt pellets” so many are feeding their pets, Dr. Cathy traveled the country promoting nutritionally defensible pet food options and now runs an association for pet food manufacturers dedicated to feeding real food to pets we love.
Deb Vyborny, M.Ed
With more than 1 in 36 individuals now diagnosed with autism and over 1 in 10 students requiring special services, the need for empowered advocacy has never been greater. Deb Vyb, a seasoned Success Strategist and IEP Advocate, is rising to meet that need, equipping parents and employers of neurodivergent and special needs individuals to step fully into their influence, at the IEP table and beyond. With over 30 years of experience in education and advanced leadership training spanning multiple states, Deb is known for her principled approach to cooperation, her focus on mindset mastery, and her commitment to evidence-driven outcomes that create meaningful, generational impact. Her work doesn’t just support families and workplaces—it transforms them.
Shelley Smith
Shelley Smith is the CEO and founder of Premier Rapport and the author of Thirsty, a powerful look into workplace culture. With her signature inquiry-driven process, Shelley helps organizations rehydrate toxic or stagnant cultures by identifying and fixing what she calls “culture leaks.” Her approach blends data, direct inquiry, and actionable strategies to spark lasting, systemic change, not temporary fixes. Women entrepreneurs should tune in, as Shelley’s work proves that a vibrant, authentic culture is not a luxury — it’s the wellspring of growth, innovation, and leadership impact that lasts.
Kimmy Seltzer
Kimmy Seltzer, therapist, dating, and confidence coach, is quickly becoming America’s favorite dating expert. If you missed her on the Tamron Hall show or on Inside Edition, you can always catch her weekly podcast, The Charisma Quotient, and her brand new Dating Real Talk show to stay on top of your own flirting, dating, and relationship game! Her expert use of media, intimate and transformation retreats, and unrelenting love for her audience make her the brand to watch — and emulate — in 2025.
Michele Snelling
Michele Snelling is a soulful entrepreneur and the visionary behind a multi-dimensional wellness experience that blends intuitive coaching, transformative Block Therapy, and a custom-curated product line designed to support holistic healing. Drawing from her deep connection to spirit and body wisdom, Michele offers personalized sessions that honor integrity and empowerment, guiding clients to create clarity and transformation without compromise. Michele curates thoughtful, high-vibration products that extend the journey of healing and self-care beyond her individual sessions. Known for her bold, clear communication and fierce devotion to truth, Michele’s brand is a beacon for those seeking genuine transformation rooted in both spirit and soma.
Lee Milteer
Lee Milteer is an internationally celebrated entrepreneur, best-selling author, professional speaker, TV personality, and business mentor, impacting nearly 250,000 people worldwide. As the founder of Alchemist Inner Circle and Millionaire Smarts Coaching program, she optimizes talents for success, profits, and well-being for her clients. With a prolific career spanning collaboration with renowned names like Dan Kennedy and hosting TV shows on major networks, Lee’s impactful speeches have motivated audiences such as Ford Global, Walt Disney, and NASA internationally. A prolific author with 17 books (including five best-sellers) translated into multiple languages, Milteer is the one to watch for success habits that do not fade with whatever is trending.
Michelle Bias
Michelle Bias is an intergenerational trauma expert, author of String Theory, A Life, and co-founder of a long-running storytelling event that champions truth through voice. She’s built a platform that blends systemic healing, narrative transformation, and personal development, helping people move through life obstacles by helping them detangle from a past they may not know they have. Through her book, workshops, and constellation-based methodology, Michelle offers a bold, lineage-rooted approach to emotional freedom and growth, and has become a beacon of hope for a new generation.
Dr. Maritsa Yzaguirre-Kelley
Dr. Maritsa Yzaguirre-Kelley is a licensed therapist, transformational coach, and founder of Obtaining Mastery, a life-changing coaching experience for those who are done settling and ready to step into their full power. With over two decades of experience in mental health, trauma healing, and personal evolution, Maritsa blends subconscious reprogramming, NLP, bioenergetics, and identity work to help clients create fast, lasting change from the inside out. Through her unique, no-fluff approach, Maritsa helps people break free from self-sabotage, rewire their nervous system, and reclaim their energy, clarity, and confidence in every area of life. With a standard of excellence in everything she touches, Maritsa is a woman to watch and emulate.
Betsy Pake
Betsy Pake is a master coach, author, and creator of The Navigate Method, a transformative process that helps women in midlife chart a new path in (or out of) their marriage. Drawing from her own relationship journey and over a decade of coaching experience, Betsy blends neuroscience, somatic practices, and trauma-informed care to guide women toward clarity, confidence, and emotional freedom. Whether clients choose to stay or leave, Betsy’s integrative approach helps them reconnect with themselves, engage with their partners more consciously, and reimagine what’s possible. Named one of the top 50 women speakers by Mic Drop Workshop, and host of the incredible podcast The Art of Living Big, Betsy is a compassionate force helping women move through midlife with intention and power.
Kim Beair
Kim Beair of Resolution Consulting is a dynamic partner in personal growth and transformation! With a rich background in behavioral health and experience across diverse settings, Kim helps people break through barriers and achieve their dreams. As a globally published author and a sought-after speaker, she shares her insights with audiences everywhere, ensuring that everyone feels seen and understood. She takes clients on a journey where their most treasured aspirations meet unwavering support. Kim acts as a personal “cheerleader meets drill sergeant,” and her approachable style is just one reason she continues to be in demand.
Katrina Ruth
Katrina Ruth is a Jesus-loving and Holy Spirit-led business coach and mentor for women who did the whole “build my own empire my way” thing, but ultimately discovered that success without God was somehow lacking in the ways that really count. Kat has 20 years of online experience helping driven women to make an impact on millions, and walked away from her own multi-8-figure online empire in early 2023 when she went all in on her own conviction as a Christian. Kat has an uncanny discernment around all things of identity, and her dozens of courses, Secret Garden membership, blogs, livestreams, podcast episodes, and books — these days, entirely God-led — are designed to help you remember who you always were, and then? Become it. Her bold message and prolific content creation are a masterclass in how marketing and branding should be done.
Lori Spinato
Lori Spinato of True North Title, serving Virginia and North Carolina, is a forward-thinking industry leader in the world of real estate and title insurance. One of the earliest adopters of virtual closings, Lori continues to shape the future of her industry by championing innovation and accessibility. Her people-first marketing philosophy ensures that every closing becomes a living, breathing testimonial for both the client and the real estate agent. With an unwavering focus on service and systems, Lori is setting a new standard for modern title companies and making sure everyone leaves the closing table with confidence, clarity, and a reason to celebrate.
Tamra Andress
Tamra Andress is a passionate movement maker, business mentor, and founder of F.I.T. in Faith Press and The Founder Collective. She empowers faith-driven founders, leaders, and messengers to live out their God-given story through businesses and missions with eternal impact. Tamra’s signature approach fuses discipleship with strategic business building, helping entrepreneurs align identity, calling, and action for maximum influence. Unlike traditional coaching or publishing models, she activates Kingdom-driven movements and sustainable growth. Women leaders should take note — her work doesn’t just build brands; it expands influence, multiplies impact, and advances the Kingdom through purpose-aligned entrepreneurship.
Dr. Catrise Austin
Dr. Catrise Austin is a trailblazing entrepreneur and branding expert known for helping professionals brand like a star, influence like a leader, and monetize like a boss. As the founder of Celebrity Branding, Dr. Austin transforms dentists, doctors, authors, speakers, and entrepreneurs into highly visible authorities through her signature Fame Formula coaching system. As a celebrity cosmetic dentist to stars like Cardi B and DJ Khaled, she brings firsthand insight into what it takes to stand out, get featured, and get paid. Now a top media and brand strategist, Dr. Austin helps clients become published authors, launch podcasts, land media placements, and build powerful online platforms. Her clients are seen on Times Square billboards, booked for national press, and positioned for high-value exits. Featured on The Today Show, Dr. Oz, CBS, and more, she’s also a two-time best-selling author and host of The Let’s Talk Smiles Podcast.
Whether coaching one-on-one or building brands behind the scenes, Dr. Austin is on a mission to make sure industry experts stop being the best-kept secret and start owning the spotlight in 2025 and beyond.
Who’s Next?
Every woman on this list has a unique story, a bold brand, and a visibility strategy that matches her ambition. That’s what I live to do because — unfortunately — being good at what you do isn’t enough.
You’ve got to be seen.
You’ve got to be heard.
You’ve got to be remembered.
With a bit of elbow grease and determination, any woman can be seen, sought, and cited in 2026.
