For entrepreneurs, the right idea often begins with the right story. And for millions of listeners around the world, those stories come from The Matt Brown Show.
Ranked among the top 2.5% of all podcasts globally, the show has grown from a small recording project in South Africa into a global business media platform with more than 1,000 interviews and an audience spanning 112 countries. Along the way, it has become a trusted resource for entrepreneurs, executives, and anyone navigating the challenges of building something from scratch.
A Diverse Roster of Guests
Part of the show’s appeal lies in its extraordinary range of voices. One week, listeners might hear a billionaire entrepreneur recount the risks behind a career-defining deal. The next, a Navy SEAL discusses discipline under pressure, or an Olympian describes the mental preparation required to reach the podium.
Authors, investors, CEOs, and startup founders all find space on the show, creating a tapestry of perspectives that blend business lessons with human resilience.
This diversity is intentional. As host Matt Brown explains, “In business, lessons don’t only come from balance sheets. They come from the worlds of sport, the military, the arts — anywhere people push themselves to achieve something remarkable.”
The Secrets of Fail
While many platforms focus only on highlight reels, The Matt Brown Show takes a different approach. Its “Secrets of Fail” series has become a fan favorite, inviting leaders to share their biggest mistakes and what they learned from them.
These episodes often resonate most with entrepreneurs, who know firsthand how messy the path to success can be. By pulling back the curtain, the series provides not just inspiration but practical wisdom: how to handle setbacks, recover from missteps, and turn failure into fuel.
Listeners frequently describe these stories as the most valuable part of the show, a reminder that even the most successful people have stumbled along the way.
Global Reach, Local Lessons
The reach of the show is staggering: more than three million downloads to date, with a listenership across 112 countries. But despite its global footprint, the tone remains personal. Episodes feel like sitting in on a candid conversation rather than listening to a lecture.
For entrepreneurs, that intimacy matters. In a world of polished PR campaigns and corporate messaging, hearing leaders speak openly about both wins and failures creates a connection that feels real.
More Than a Podcast
Over time, The Matt Brown Show has become more than just a podcast. It now functions as a media platform that helps businesses tell their own stories. Through co-branded series and live activations at major events, the show provides sponsors and partners with a way to reach new audiences while creating content that compounds long after the event ends.
In one campaign, the show generated 3,896 hours of executive watch time, the equivalent of 162 continuous days of C-suite attention across 103 countries. For entrepreneurs used to paying tens of thousands for a fleeting ad placement, the difference in ROI is clear.
Why Entrepreneurs Tune In
For the business owner working late nights on a startup, the lessons from a billionaire’s near-failure can provide reassurance. For the executive managing a global team, an Olympian’s insights on discipline can offer a fresh perspective. For anyone chasing an idea, hearing stories of resilience makes the journey feel less isolating.
That mix of inspiration, education, and authenticity is what has made The Matt Brown Show one of the most trusted voices in global entrepreneurship.
Looking Ahead
From its beginnings in Johannesburg, South Africa, to its global audience today, the show has charted a remarkable path. Yet its mission has remained the same: to make business and leadership stories impossible to ignore.
For entrepreneurs everywhere, that mission means one thing: no matter where you are or what stage you’re at, there’s a story on The Matt Brown Show that can teach, inspire, or push you forward.
And in the world of entrepreneurship, sometimes the right story is exactly what’s needed to spark the next great idea.
