There’s a quiet reckoning happening in the world of real estate development. After years of expansion defined by flash architecture, fast capital, and the cult of the “visionary founder,” the post-COVID market is demanding something far more sober: proof of performance.
Buyers are asking harder questions. Capital is moving more cautiously. Cities are rethinking density, value, and community in a new light. And developers who once chased relevance through trend-driven design or speed-to-market are discovering that what endures is what’s managed well.
This is where Shoma Group has quietly built an empire.
With Founder Masoud Shojaee and President Stephanie Shojaee at the helm, the Miami-based firm is redefining the modern development lifecycle through stabilization, stewardship, and strategic exit. Over the last seven years, Shoma has closed over $650 million in real estate transactions by staying in the game long enough to win it, not by exiting early.
Consider Doral City Place, which sold for $135 million after reaching full mixed-use stabilization in partnership with Related Group. Or One Park Square, exited for $96.1 million as one of the region’s top-performing office towers. The Flats, a residential community, was sold for $100 million after full lease-up. Sanctuary Doral followed, achieving a $103 million sale rooted in its premium finishes and resident retention. Even Shoma Village, a nearly $100 million exit in Hialeah, reflected Shoma’s commitment to creating a housing ecosystem. Then there’s the $16 million sale of a strategic land parcel, an illustration of the firm’s timing instinct at work, to name a few.
These weren’t fluke wins. They were intentionally cultivated assets, brought to full maturity through careful design, in-house operations, and leadership that thinks several cycles ahead.
Stephanie Shojaee has expanded the company’s public footprint while anchoring its internal strategy, but as her name becomes increasingly associated with television appearances and celebrity status, there’s a growing urgency to redirect the spotlight back to her business leadership.
Stephanie Shojaee’s business track record is robust, disciplined, and well-earned. The $650M in closed deals tells a different story than the tabloids: one of execution, foresight, and an evolving development philosophy. One that doesn’t just build for now, but builds with the exit in mind.
With future projects like Shoma Bay and Ponce 8 on the horizon, Shoma’s playbook isn’t just succeeding, it’s becoming a truly scalable model. For Stephanie, it’s a chance to remind the industry that being visible and being serious are not mutually exclusive.
