The countdown is on: Go Fund Yourself returns this Thursday, August 28, 2025, at 7 PM ET on Cheddar TV with another round of game-changing pitches. Season 3 has already delivered drama, inspiration, and billion-dollar ideas in the making, and Episode 4 is no exception. With Titans Rory Cutaia, David Meltzer, and Jayson Waller at the helm, founders know they’re in for more than just tough questions — they’re in for a crash course in what it takes to win over investors who’ve seen it all.
This week, the spotlight shines on two ambitious startups tackling problems we can all relate to: how we value our time, and how we preserve our memories. Say hello to MOTI, a pro-focused video chat app designed to turn conversations into revenue, and Observe Life, a privacy-first memory platform redefining family legacy in the digital age.
MOTI: Where Every Minute Counts
Hugo, founder of MOTI, is rewriting the rules of the creator economy. His pitch is as bold as it is simple: “time is money, so let’s stop pretending it isn’t.” MOTI allows professionals — whether coaches, consultants, mentors, or content creators — to host video calls on demand or by appointment, complete with secure chat and built-in payments. The magic? Users are paid by the minute. No invoices. No delays. No awkward “let me Venmo you later.”
In a space where creators often scramble to juggle subscriptions, sponsorships, and advertising models, MOTI offers something refreshingly direct: a transaction-first approach that makes expertise instantly monetizable. Think of it as the Uber for knowledge, where every second of advice can translate into income.
The Titans will no doubt probe into how MOTI plans to scale and compete with platforms like Zoom, Patreon, or Calendly. But with its laser focus on monetization and marketplace take-rates, MOTI is positioning itself as the go-to app for professionals who want to get paid at the exact moment they share value. For investors, this is about more than calls — it’s about capturing the “time-is-money” economy at scale.
Follow MOTI here.
Observe Life: Memories That Last, Without the Overshare
On the other side of the pitch stage is Brandon Beard and his team at Observe Life, a company that asks: what if your memories weren’t owned by social media giants?
Observe Life is a privacy-first memory platform designed for families and institutions that want to capture and share stories securely. Instead of broadcasting to the world, families can collaborate on private timelines, answer daily prompts, and build multi-generational “family trees” of memories. For just $3.99 per month at the entry level, the subscription is designed to be affordable for families while also unlocking bigger opportunities for institutions.
What makes Observe Life especially intriguing for investors is its dual revenue streams. In addition to subscriptions, the company is targeting licensing deals with venues like weddings, retirement homes, and special events. Imagine an all-in-one digital keepsake service for your wedding guests, or a way for senior living communities to preserve stories across generations. Add in features like successor permissions and true content ownership, and Observe Life becomes more than just a memory app — it’s a movement toward digital legacy.
The Titans are likely to press on how Observe Life will carve out space against massive platforms like Facebook or Google Photos. But in an age where privacy and data ownership are growing concerns, its pitch could hit the perfect emotional and economic chord.
Why This Episode Is a Must-Watch
If previous episodes are any indication, viewers can expect a mix of high-energy pitches, pointed Titan feedback, and a few “aha!” moments that could change the trajectory of these startups. MOTI and Observe Life couldn’t be more different — one is about monetizing the present, the other about preserving the past — but both share a bold vision for the future.
That contrast is exactly what makes Go Fund Yourself such a hit. It’s not just about raising money; it’s about raising the bar for innovation and storytelling. With Titans like Cutaia, Meltzer, and Waller weighing in, no idea goes unchallenged — and no founder leaves without valuable takeaways.
Will Hugo convince the Titans that every conversation can become a cash register? Will Brandon make the case that privacy and legacy are worth more than likes? One thing’s for sure: the entertainment value will be priceless.
Don’t miss it: Go Fund Yourself Season 3, Episode 4 premieres August 28, 2025, at 7 PM ET on Cheddar TV.
Apply to pitch on the show or watch replays of past episodes.
