The rise of street-style interviews on social media is mainly due to a change in how audiences engage with various forms of content. Once primarily the domain of news programs or television talk shows, these “man-on-the-street” segments have migrated to TikTok, Instagram, YouTube, and other platforms, driven by their immediacy, authenticity, and shareability. A NeoReach article notes that TikTok’s “what are you listening to” street interview trend exploded in the fall of 2021 and rapidly expanded to cover a variety of questions, with creators dedicating entire platforms to the format and many building strong followings on that basis.
Among this rise in street videos, Steven Franz has stood out for using the format to build an audience while also shaping a professional career. He first gained recognition by interviewing clubgoers outside nightlife venues, a concept that provided candid and often humorous responses. These videos attracted large audiences, which gave him a foundation as a social media creator. Rather than remaining solely in the entertainment sphere, Franz later connected that visibility to his professional ambitions in law, creating an unconventional yet effective bridge between digital culture and courtroom credibility.
Franz’s educational trajectory was unusual from the outset. He entered college at the age of fourteen and graduated with a bachelor’s degree at nineteen. Early work experiences with both a State Representative and a Congressman exposed him to political communications and policy environments. That period provided him with a sense of how public life functions and underscored the importance of connecting with people across diverse backgrounds.
Although he enrolled in law school, Franz was able to pursue social media and maintain his business full-time. The “drunk interviews” format, which he popularized, allowed him to gain traction across multiple platforms, with Instagram and YouTube serving as primary outlets. His channel amassed hundreds of thousands of followers, and brand collaborations followed.
Today, Franz practices law in partnership with his father, a board-certified personal injury specialist with over forty years of experience. Together, they have launched the Franz Law Group, which focuses on personal injury cases and also handles criminal defense work, particularly DWI matters. Their firm has secured several seven-figure settlements, adding tangible achievements to Franz’s résumé.
Beyond law, Franz has expanded into music, developing a career as a DJ. Inspired after attending Coachella, he learned how to DJ in Tulum, Mexico, and soon began performing for big crowds. He has opened for well-known artists such as Deorro, and his latest track, “Different Eyes,” was signed by Future Rave Music and has gained support from David Guetta. On Spotify, he averages more than twenty-five thousand monthly listeners. His latest performances include a unique concept called the “Jury Box,” where he performs in a full suit, aligning his music persona with his professional identity in law.
The ability to merge digital recognition with traditional authority can certainly have challenges. The legal profession maintains strict ethical boundaries around advertising, client confidentiality, and courtroom decorum. Franz navigates this environment by distinguishing between entertainment content and professional work, while still allowing his online presence to complement his legal practice. His trajectory demonstrates that visibility and credibility are not mutually exclusive, but achieving balance requires careful attention.
For Gen Z and millennials, careers are often viewed as dynamic rather than static. Franz’s life embodies this perspective. He is an attorney, a DJ, and a content creator. Each area draws upon different skills, yet all are tied together by his willingness to place himself in the public eye. His decision to embrace that exposure rather than retreat from it has allowed him to create a career that feels unconventional but effective. From street interviews outside nightclubs to courtroom advocacy, Franz shows how social media can serve as a platform for more than entertainment.
