Go Fund Yourself Season 3 Premieres with Muscle, Mission, and Major Market Disruption

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on August 7, 2025

Streaming Thursday, August 7 at 7 PM ET on Cheddar TV, the hit show Go Fund Yourself is back, and it’s flexing harder than ever. Now entering Season 3, this startup showdown brings together brilliant founders, bold ideas, and big-ticket investors for a primetime pitchfest unlike anything else on television.

The stakes? Sky-high.
The exposure? Priceless.
The opportunities? Limitless.

Each week, two promising companies pitch live on national TV in front of a panel of “Titans,” some of the most respected names in business and innovation, including Rory Cutaia, tech entrepreneur and creator of Go Fund Yourself, Jayson Waller, Inc. 5000 CEO and podcast powerhouse, and David Meltzer, bestselling author and global business coach. With the right pitch, founders don’t just walk away with capital, they walk away with connections, credibility, and sometimes even viral buzz.

Season 3, Episode 1 features a dynamic duo of game-changing companies with billion-dollar market potential. Whether you’re an investor, founder, or startup fan, this episode is a can’t-miss. Meet the contenders.

Flexicon: The Future of Fitness, No Weights Required

Founder: Blake Kassel
Wefunder: https://wefunder.com/flexicon.fitness

Imagine building serious muscle, without the wear and tear on your joints, the clanging of metal, or a pricey gym membership.

That’s the vision behind Flexicon, a revolutionary home gym system that ditches traditional weights in favor of smart, pain-free resistance bands. But don’t be fooled: this isn’t some flimsy home workout gimmick. Founder Blake Kassel has created a precision-engineered steel tower that mimics the full-body power of a pro gym in a whisper-quiet, compact frame.

Flexicon’s signature clip-and-loop bands are engineered to deliver real resistance with surgical control, allowing users to perform hundreds of exercises with smooth transitions and zero joint strain. It’s strength training meets science, with a side of sleek industrial design.

With a rapidly growing customer base, glowing 5-star reviews, and a product designed to dominate the $20+ billion home fitness market, Flexicon is primed for explosive growth. On the GFY stage, Blake brought the energy, and the numbers, to prove it.

“This is going to be bigger than Bowflex,” one viewer tweeted.

Pathogenix.ai: Your Air. Your Data. Your Defense.

Founder: Eugenie Addison
Wefunder: https://wefunder.com/senzime

In a world where what’s in the air can change everything, Pathogenix.ai is turning invisible threats into visible data.

Founder Eugenie Addison took to the Go Fund Yourself stage with a powerful message: protecting the air people breathe should be easy, automatic, and intelligent. Her company’s signature product, the Pathogenix.ai Monitor, is an AI-powered air quality device designed to detect and alert users to viral, bacterial, and chemical threats in under five minutes.

Sleek and intuitive, this plug-and-play device fits seamlessly in homes, offices, and classrooms. Essentially, anywhere clean air matters. But it’s not just a detector, it’s a defender. The technology is certified to eliminate 99.9% of airborne pathogens, delivering real-time protection with advanced data tracking and health insights.

Pathogenix.ai has global potential, not just as a consumer health tool, but as a critical infrastructure product for schools, hospitals, and corporate campuses. With public awareness of air quality and health at an all-time high, the market demand is only accelerating.

Eugenie’s pitch was equal parts passion and precision, and it had the Titans leaning in.

Titans, Traction, and TV-Worthy Moments

Beyond the back-to-back startup pitches, what sets Go Fund Yourself apart is the mentorship and momentum it offers on screen. Titans like Rory, Jayson, and David don’t just invest capital, they invest time, wisdom, and visibility.

“Any founder would kill for this kind of platform,” said one viewer on X (formerly Twitter). And they’re not wrong.

With over 500,000 viewers weekly, Go Fund Yourself has become the go-to launchpad for innovative companies seeking both investors and attention. For the startups brave enough to pitch, the rewards go beyond funding. They get a national spotlight, priceless strategic advice, and often a fast-track to future partnerships.

Want In? If you’re a startup founder ready to scale, or an investor looking for the next big disruptor, don’t just watch the show, be part of it.

Apply to pitch on the show here.

Missed the premiere? Watch it on demand.

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By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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