If you think startup pitches are all stiff suits and dry charts, “Go Fund Yourself” is here to prove you wrong — again. The Cheddar TV hit that mashes up Shark Tank drama with Kickstarter-style access is back with another can’t-miss episode, showcasing two wildly different founders who both know how to command a room.
Season 2, Episode 7 (airing July 10, 2025) spotlights the bold and the brilliant: XOOX, a fashion-meets-tech backpack brand that’s all about handcrafted style and portable entertainment, and CyBase AI, a high-stakes cybersecurity venture that could mean the difference between business continuity and catastrophic breach.
It’s the perfect illustration of what makes Go Fund Yourself so compelling. Where else do you see a leather artisan and a cyber defense expert pitching to the same investors, with viewers at home able to invest and buy in themselves?
XOOX: Turning Backpacks into Entertainment
First up is XOOX, proving backpacks don’t have to be boring. This isn’t your standard nylon sack. Each XOOX backpack is handcrafted from premium materials with straps and handles featuring double-layered, oiled genuine cowhide leather.
But it’s not just about luxury design. XOOX’s mission is to turn backpacks into entertainment. While details about the built-in tech are under wraps, think audio, charging, and design features that make your daily carry feel like your own personal concert.
On stage, XOOX brought undeniable flair. Their pitch exuded style and self-awareness, knowing they’re selling not just a product but an experience. In the age of wearable tech and the intersection of fashion and function, XOOX is betting big that buyers want to look good and stay connected, without compromising on quality.
It’s the kind of direct-to-consumer brand Go Fund Yourself loves to champion, giving viewers the chance to back not just a business but a lifestyle statement.
CyBase AI: Meet the Cyber Fire Chief
If XOOX is the cool kid in class, CyBase AI is the valedictorian who also volunteers at the local firehouse.
At its helm is Angel Mosley, known in the industry as The Cyber Fire Chief. Angel’s résumé is jaw-dropping: over two decades in incident response, compliance, and risk management. She’s the founder and CEO of CyBase Risk Management and now leads the charge on CyFireAI, a platform that’s redefining how SMBs tackle cyber crises.
CyFireAI is designed to make sophisticated incident response planning accessible for the thousands of small and mid-sized businesses that can’t afford giant in-house security teams. It’s about leveling the playing field, giving companies tools to anticipate threats, respond quickly, and recover without going bankrupt.
But Angel’s mission doesn’t stop at profit. She’s also the founder of CyberSecurity GameChangers, a nonprofit that mentors and trains the next generation of cyber leaders, especially from underrepresented communities.
On stage, she was poised, persuasive, and passionate, balancing technical detail with real-world urgency. In an era where ransomware and breaches make headlines weekly, her pitch was a powerful reminder that cybersecurity isn’t just a tech problem — it’s an existential business risk.
The Titans Bring the Heat, and the Help
Of course, no episode would be complete without the show’s Titans, the investors and mentors who bring funding, wisdom, and hard truths. Heavyweights like Rory Cutaia, David Meltzer, and Jayson Waller challenge founders to think bigger and smarter.
Their value isn’t just capital; it’s connections and credibility. On Episode 7, they drilled into margins and manufacturing for XOOX while probing CyBase AI’s go-to-market strategy and competitive advantage. The feedback was creative and constructive, exactly what early-stage founders need.
Why It Matters
Go Fund Yourself’s genius is in its radical transparency. It’s not just about watching entrepreneurs squirm — it’s about learning what it really takes to get funded, and giving viewers a chance to be part of the journey.
Whether you’re a fashion-forward urbanite who wants a smarter bag or a business leader who worries about being the next ransomware headline, Episode 7 delivers. It’s stylish. It’s serious. And it’s a reminder that the next big thing can come from anywhere, as long as someone has the guts to pitch it.
Watch Go Fund Yourself Thursdays on Cheddar TV and learn more about investing or applying here.
