When Kyler and Madison Fisher set out to improve their children’s nutrition, they weren’t thinking about starting a business. They were thinking about their five kids, what they were putting into their bodies every day, and what was missing from their diets. Jason Winkler, a longtime friend and now business partner, was having the same conversation in his own home. Together, they realized the struggle wasn’t unique to them. Parents everywhere were looking for the same thing: a truly nutritious, great-tasting drink that kids would actually want to consume.
That search led to Wittles, a daily wellness drink designed to provide children with essential nutrition in a way that is both effective and enjoyable.
A Solution Born Out of Necessity
Like many parents, the Fishers saw their kids reaching for chocolate milk each morning, a drink often packed with sugar but lacking in real nutritional value. They wanted something better but found themselves disappointed by what was available. Protein powders weren’t made with kids in mind. Greens supplements were often bitter or gritty. And most children’s vitamins didn’t offer a complete nutritional profile.
Winkler had been going through the same process. As a father, he was concerned about what was missing in his own kids’ diets and did not have a supplement that his kids enjoyed drinking. When he and the Fishers talked, it was clear they all had the same goal: to create something they wished already existed, something their kids would love and parents could trust.
What Makes Wittles Different?
Unlike most children’s supplements, Wittles isn’t focused on just one area of nutrition. It combines organic protein, essential greens, superfoods, adaptogens, and probiotics into one easy-to-mix formula. The result is a chocolate-flavored drink packed with the nutrients kids need for growth, focus, and immune support without any artificial additives or fillers.
The Fisher family and Winkler didn’t just want something that sounded good on a label. They wanted a formula backed by real science. So, they worked with top food scientists and nutritionists to ensure Wittles provided a complete balance of protein, essential vitamins, and cognitive-boosting ingredients.
A Product Parents Can Trust
Trust is at the core of Wittles. The Fishers built a strong connection with their audience over the years, with millions of parents following their family’s journey online. They knew that if they were going to put their name behind something, it had to be a product they used themselves, one that their own kids drank every morning without a fight.
That philosophy guided every decision, from ingredient sourcing to packaging. The result is a product that aligns with the values they live by:
- No compromises. Every ingredient serves a purpose, with no artificial fillers or unnecessary additives.
- Maximum nutrition. Kids need high-quality protein, greens, and essential nutrients to fuel their development.
- Healthy should taste great. Parents shouldn’t have to force their kids to eat something that’s good for them. Wittles is designed to be something kids actually look forward to drinking.
The Wittles Experience
To make the transition easy for families, Wittles is launching with a subscription model that ensures parents never run out. First-time subscribers receive a starter kit that includes a 30-day supply, a high-quality water bottle, an electronic mixer, and a set of fun stickers for kids.
Kyler and Madison Fisher, along with Jason Winkler, aren’t just selling a product. They’re changing the way families think about daily nutrition. They started by solving a problem in their own homes, and now they’re sharing that solution with families everywhere.
For parents looking for a better way to fuel their children’s growth, Wittles might just be the answer they’ve been searching for.
