Globally, nearly 1.8 billion people suffer from skin disorders. From eczema to diabetic ulcers, our skin — while remarkable in its ability to heal — faces immense challenges to stay healthy. And while the skincare industry is booming, with $190 billion spent annually, a staggering $75 billion is directed toward medical costs for skin ailments. Clearly, the demand for effective, natural, and scientifically sound solutions is undeniable.
WISH Skin Labs: A Plant-Based Revolution in Wound Care
That is where WISH Skin Labs comes to the rescue. They are an innovative company in the skin health space, creating hemp-derived topicals for various skin disorders and wound healing. Founded by Dr. Traci A Kimball, who is affectionately known as “The Wound Wizard,” WISH Skin Labs is reshaping the approach to skin health.
Dr. Kimball is a Board Certified Wound Specialist Surgeon with over 18 years of experience developing advanced wound management programs. Her expertise is a combination of modern science and ancient plant-based practices, and her vision for WISH Skin Labs is to produce affordable, effective, and sustainable healing solutions. “Creativity and thinking outside the box are the yoke of forward progress,” asserts Kimball.
The Science Behind the Solution
At the heart of WISH Skin Labs’ product line lies a unique blend of cannabinoids and terpenes extracted from mature hemp plants. Unlike marijuana, WISH’s hemp varietals have nominal THC and instead utilize the healing properties of cannabinoids like CBG in the plant. Dr. Kimball’s proprietary formulas offer sufferers of skin conditions like hidradenitis, dermatitis, rosacea, psoriasis, and eczema relief from redness, pain, infection, and itching.
The power of WISH’s formulations lies in what Dr. Kimball refers to as the “entourage effect,” where the combination of cannabinoids and terpenes creates a synergy that enhances skin health. Their blend, CUTANACAE, activates the body’s endocannabinoid system, providing superior efficacy compared to traditional treatments.
As Dr. Kimball explains, “The endocannabinoid system is naturally found in humans and many animals. It’s another system that hardly anyone knows about, except those who have studied it for years. All we’re doing is providing exogenous forms of the same compounds that our human cells are already equipped to use.”
“For individuals battling chronic skin disorders, the impact on daily life can be profound. Inflammation, pain, infection — these are more than just physical discomforts; they erode quality of life,” explains Kimball.
Backed by years of wound medicine and surgery expertise, Dr. Kimball aims to provide a holistic solution, addressing not just the symptoms but the underlying causes. Take their Emerald Wound Care formulation, for example; it is designed to repair skin damage caused by incontinence. Dr. Kimball and her team are also focused on wound care, which is particularly crucial for those with chronic conditions like diabetes and vasculitides, where skin ulcers are a constant threat to overall health.
Bridging Nature and Science for Scalable Impact
WISH Skin Labs operates with a scalable business model that encompasses both B2B and B2C channels and an e-commerce platform that is complemented by omnichannel sales. WISH has created a broad market strategy that also targets healthcare providers, including dermatologists, naturopaths, and wound care specialists who can recommend their over-the-counter use, making them accessible to patients without the need for prescriptions.
WISH’s integration of AI into its business model is also a differentiator. By using AI to link patients, providers, products, and payers, WISH is creating an entire ecosystem for more efficient and personalized wound care solutions and streamlining the treatment process while improving outcomes.
Setting a New Standard in Hemp-Derived Therapies
WISH Skin Labs stands apart from its competitors through its commitment to scientific rigor. Their relationships with fully vetted CGMP manufacturers, suppliers, and contract research organizations ensure that each product is formulated, tested, and validated to meet high standards of efficacy. Dr. Kimball’s vision goes beyond commercial success. She is driven by a mission to educate the next generation of healthcare professionals. “I want to ensure that the future of wound care is both innovative and accessible.”
“We are leveraging fully vetted manufacturers to build our MVPs and validate them scientifically, showing true medical benefits to be evaluated by the FDA when appropriate,” says Dr. Kimball. This focus on quality control and compliance ensures WISH Skin Labs’ long-term growth.
A Vision for the Future
With plans to expand its product line into sectors like veterinary and gynecological health, WISH Skin Labs is committed to maximizing the full potential of hemp-derived therapies. As the demand for natural, plant-based solutions continues to rise, WISH is ready to capitalize on a significant market opportunity and unlock new revenue streams across multiple industries.
WISH Skin Labs offers not just a compelling product but a vision grounded in science and scalability. By prioritizing patient care and embracing innovation, Dr. Kimball and WISH are sure to become a leader in the hemp-derived skincare market.
