In the ever-evolving landscape of email marketing, AI tools are game-changers. We’ve gathered insights from CEOs and digital marketing consultants, among others, to share the impact of AI on their strategies. From ChatGPT’s role in enhancing email personalization to Persado’s emotionally optimized content, explore the diverse AI tools that have transformed email marketing efforts for twenty industry experts.
- ChatGPT Enhances Email Personalization
- Clay Streamlines Contact Management
- HubSpot AI Refines Email Content
- Seventh Sense Optimizes Send Times
- Salesforce Einstein Predicts Consumer Behavior
- ConvertKit Automates Behavioral Email Sequences
- SaneBox Prioritizes Email Responses
- Claude Generates Engaging Newsletters
- Lavender.ai Improves Email Scoring
- SmartWriter.ai Personalizes Outreach Strategy
- AI Augments Subject Line Testing
- Mailchimp AI Segments Email Audiences
- Gemini Personalizes Email Campaigns
- Customer.io Enables Behavior-Based Emailing
- Phrasee Generates Data-Driven Email Copy
- Quillbot and DeepL Refine Messaging
- Optimail Personalizes Interactive Emails
- ActiveCampaign Predicts Optimal Send Times
- Mailmodo Streamlines Email Template Design
- Persado Crafts Emotionally Optimized Content
ChatGPT Enhances Email Personalization
One AI tool that has significantly enhanced my email marketing efforts is ChatGPT. This tool has transformed my approach by providing advanced capabilities in content creation and personalization. ChatGPT helps craft compelling email copy tailored to different segments, making the content more relevant and engaging for recipients. Its ability to analyze customer data and generate ideas for subject lines, messaging, and follow-ups has led to improved open rates and click-through rates.
Additionally, it automates the brainstorming process and assists with A/B testing, ensuring that the best-performing content is used. By leveraging its predictive analytics, I can better anticipate customer needs and preferences, leading to more effective and targeted campaigns. Overall, ChatGPT has empowered me to create more efficient, personalized, and successful email marketing strategies, greatly enhancing engagement and ROI.
Divya Ghughatyal
Digital Marketing Consultant, Gleantap
Clay Streamlines Contact Management
One AI tool that significantly improved our approach to email marketing is Clay.
Prior to Clay, we really struggled to create a clean list of contacts. We have a great account solution called Keyplaym, but we had stale contacts in our Salesforce CRM at these accounts, and adding new contacts from our existing data provider proved to be very manual. In contrast, with Clay, we could easily find, add, enrich, and validate emails from our ICP contacts at these accounts and email them.
We’re still fairly early in this process, but it should change our approach significantly and help make our email marketing scalable.
Joe Kevens
Founder and Director of Demand Gen, B2B SaaS Reviews
HubSpot AI Refines Email Content
One AI tool that has transformed our email marketing efforts at Centime is HubSpot’s new native AI features. These tools have been a game-changer for us, particularly when it comes to crafting compelling subject lines and refining our email content. The AI suggests subject lines designed to boost open rates, creates more engaging descriptions, and even rewrites sentences for clarity and impact. This has allowed us to be more strategic and efficient, ensuring our messages resonate with our audience.
The result? Better engagement, higher open rates, and ultimately, more effective email campaigns. HubSpot’s AI tools have taken the guesswork out of content creation, letting us focus on what really matters—connecting with our audience.
Aimie Ye
Director of Inbound Marketing, Centime
Seventh Sense Optimizes Send Times
Seventh Sense has greatly transformed my email marketing efforts. This tool leverages machine learning to optimize send times for individual recipients, ensuring that each email lands in a prospect’s inbox at the most opportune moment for engagement. By analyzing past behaviors, such as open rates and click-through patterns, Seventh Sense determines the optimal time to send emails to each subscriber.
Since implementing this tool, our open and engagement rates have increased. This personalized timing approach enhances the visibility of our emails and fosters a deeper connection with our audience, as messages are received when they’re most likely to engage. Seventh Sense’s AI capabilities have allowed us to automate these processes, freeing time to focus on crafting compelling content and refining our strategies. This shift from a one-size-fits-all approach to a more personalized engagement strategy has been a game-changer in our email marketing efforts.
Marcus Clarke
Owner, Searchant
Salesforce Einstein Predicts Consumer Behavior
Now, we are using the AI of Salesforce’s Einstein for email marketing, and it is working wonders for us. Einstein uses AI to offer us content recommendations, as well as predictive analytics on what is to come. We now use Einstein to choose the content and timing of sends based on our audience’s specific needs and behaviors. We now see more predictive insights on who our target audience is, what they engage with, and when they engage with it.
I have seen a significant impact on our open and conversion rates, and this has had a positive impact on our customer relationships. We now send more useful content to our consumers, thus building a relationship with them.
Mark McShane
Director, New Boiler Installation Glasgow
ConvertKit Automates Behavioral Email Sequences
At the very beginning of my career, my email marketing was lacking in a lot of areas. There was a lot of manual segmentation based on basic demographics or purchase history. But with ConvertKit’s AI, I can now whip up tailored email sequences that react to each customer’s behavior and preferences in real-time. It’s like having a marketing assistant who never sleeps!
For instance, if a customer is eyeing a particular product category but hasn’t clicked “buy” yet, ConvertKit steps in. It can trigger a series of targeted emails with personalized recommendations, discounts, or engaging content related to that category. Doing this manually was very time-consuming, but now, I get to focus on the fun stuff—strategic planning and crafting creative content—while AI takes care of all the little details.
In a nutshell, AI has made my email marketing not just more efficient, but way more effective. We’re talking higher open rates, click-through rates, and, best of all, conversions. It makes my campaigns smarter and more successful, all while saving me a lot of time.
Charlene Lazewski
Founder, Charlene and Co. Media
SaneBox Prioritizes Email Responses
While SaneBox is an email management tool, it helps ensure timely responses to emails. By prioritizing important messages, it enhances our brand’s responsiveness and customer satisfaction, ultimately leading to increased customer loyalty and retention, which is one of our email marketing goals. SaneBox also offers email segmentation, categorizing messages based on priority levels. This prevents the oversight of critical emails requiring immediate attention, minimizing the risk of losing potential customers.
Kai Cromwell
Founder | Digital Marketing Specialist, New Seas
Claude Generates Engaging Newsletters
I’ve seen firsthand how Claude has revolutionized our email marketing strategy. This AI assistant has become an indispensable tool in our digital marketing toolbox, helping us craft more engaging and effective email campaigns.
We’ve created specific “Projects” within Claude that are fine-tuned to capture our unique brand voice. This allows us to generate full newsletters that resonate with our audience while maintaining consistency across all our communications. It’s like having a dedicated team member who intimately understands our style and can produce content at scale.
One of Claude’s most impressive features is its ability to generate catchy subject lines. In email marketing, the subject line is often the make-or-break factor in whether an email gets opened. Claude’s AI-powered suggestions have significantly boosted our open rates, helping us cut through the noise in our subscribers’ inboxes.
Perhaps most exciting is how Claude has sparked new ideas for opt-in guides and lead magnets. These valuable resources are crucial for growing our email list, and Claude’s ability to analyze trends and generate fresh concepts has been a game-changer. We’ve seen a marked increase in sign-ups since implementing some of these AI-inspired ideas.
By leveraging Claude’s capabilities, we’ve been able to streamline our email marketing process while simultaneously improving the quality and effectiveness of our campaigns. It’s allowed us to focus more on strategy and less on the nitty-gritty of content creation, ultimately leading to better results and stronger connections with our audience.
Ryan Doser
Contributing Tech Author, TROYPOINT
Lavender.ai Improves Email Scoring
As a marketing professional who has been in the industry for over 10 years now, I can say that Lavender.ai has probably had the biggest impact on the way I approach my outreach and campaigns.
While the tool itself helped me to redirect my attention to more ROI-focused aspects of email marketing, the one feature that had the biggest impact on my work and how I approach it was their Email Scoring.
It has provided me with valuable suggestions on the structure of my emails, the copy itself, as well as lots of smaller, various improvements which would positively affect the response rate. This, in turn, made me approach my campaigns with a higher level of detail and personalization as I focused more on customized, to-the-point emails directed to a smaller and more niche audience.
Such a tool, when utilized properly, can triple your reply rate and have an enormous impact on all of your outreach strategies.
Dan Tabaran
Head of Marketing, Influencity
SmartWriter.ai Personalizes Outreach Strategy
I was once targeting prospects in the healthcare industry where I wanted to connect with IT directors and CIOs of hospitals and healthcare organizations to offer our expertise in implementing secure data management systems.
Using SmartWriter.ai, I analyzed online data and contextual information about our prospects, including their job titles, professional achievements, and recent industry news. Armed with this valuable insight, we crafted personalized emails that directly addressed their pain points and challenges in managing sensitive patient data.
For instance, we came across a prospect who had recently been featured in an industry publication for their innovative approach to data security. Leveraging this information, we tailored our email to highlight our understanding of their specific achievements and challenges. We also included a personalized icebreaker referencing the article, which immediately caught their attention and demonstrated our genuine interest in their work.
The result was remarkable. Our response rates skyrocketed, and we secured a significant number of booked appointments with key decision-makers in the healthcare organizations we targeted. This personalized approach not only helped us establish meaningful connections but also positioned us as trusted advisors who truly understood the unique needs of the healthcare industry.
SmartWriter.ai changed my email outreach strategy because it enabled me to connect with prospects on a deeper level.
Julia Olivas
Digital Marketer, Company Visions
AI Augments Subject Line Testing
In email marketing, the subject line is one of the key elements in determining whether the email will be opened, immediately discarded, or relegated to the spam folder. For that reason, subject line testing is critical for campaigns that drive revenue or build subscriber engagement.
We are able to leverage AI to help enhance our development and testing of subject lines, while still leveraging the human component required to finesse the brand voice, tone, and message.
For some clients, AI subject line generators are included in their ESP software, but we also like to leverage Copy.AI, ChatGPT, and even Perplexity to help us take an initial idea and create dozens of options that we can refine and split-test for optimal results.
AI can’t completely replace the human element in creative work, but it can help us iterate faster and produce options to test that build on what we can contribute from our knowledge and experience, with data-driven performance models providing insights we would not otherwise have available.
MaryAnn Pfeiffer
Principal & Founder | Mailchimp Pro Partner, 108 Degrees Digital Marketing
Mailchimp AI Segments Email Audiences
One AI tool that has significantly improved my email marketing efforts is Mailchimp’s AI-powered segmentation feature. This tool has transformed my approach to email segmentation by allowing me to more precisely analyze subscriber behavior and preferences. By leveraging machine learning, Mailchimp helps me create highly targeted email campaigns based on data-driven insights.
This means I can send personalized content that resonates more effectively with different segments of my audience. The AI also optimizes send times and subject lines to boost open and click-through rates. This tool has streamlined my email marketing strategy, making it more efficient and impactful.
Courtney Dang
Marketing Coordinator, Achievable
Gemini Personalizes Email Campaigns
Gemini has been like a secret weapon for my email marketing. It’s like having a super-smart assistant who’s always got my back, helping me whip up emails that people actually want to open and read.
Before Gemini, it was a constant struggle to come up with killer subject lines and engaging copy. Now, I just give Gemini a few pointers, and bam! It spits out a bunch of email variations in seconds. This frees me up to focus on the big picture, like strategy and planning.
But here’s the real kicker: Gemini helps me get personal with my subscribers. It’s like having a mind-reader on my team, tailoring each email to individual interests and behaviors. This means my emails are more relevant and engaging, leading to higher open rates, click-through rates, and ultimately, more sales.
And let’s not forget about A/B testing. Gemini makes it so easy to try out different versions of my emails and see what works best. It’s like having a built-in focus group, giving me real-time feedback on what resonates with my audience.
All in all, Gemini has taken my email marketing to the next level. It’s streamlined my workflow, improved my results, and helped me build stronger relationships with my subscribers. If you’re looking for a way to boost your email game, Gemini is definitely worth checking out.
Michael Lazar
CEO, Content Author
Customer.io Enables Behavior-Based Emailing
Understanding the importance of automation for handling a growing subscriber database, we invested in Customer.io for smooth email marketing efforts.
We had about 2,000 subscribers and needed a solution that would make our communication more efficient and personalized. And that’s exactly what this tool did.
In the days before we adopted this tool, our email campaign was quite generic. However, using this tool, we can create groups according to their behavior and preferences so as to present highly focused and relevant material to them.
Consequently, this led to an increase in the open rates by visitors on our site as well as an increase in click-through rates because now our emails resonate with them more.
One example that particularly stands out is when we introduced a new function on our entertainment website. By using it, we launched a customized email campaign aimed at users who had previously viewed similar content. The results were mind-blowing; there was a pronounced upsurge in both user engagement and conversions.
Soubhik Chakrabarti
CEO, Icy Tales
Phrasee Generates Data-Driven Email Copy
With over a decade of experience in the B2B SaaS industry, I’ve seen firsthand how AI has revolutionized marketing. One AI tool that has significantly transformed our email marketing efforts is Phrasee. What I appreciate most about Phrasee is its ability to generate subject lines, email copy, and even CTAs that resonate with our audience in a way that human intuition alone might miss.
Before integrating Phrasee, our approach to email marketing was more about trial and error—constantly A/B testing to find what worked best. Now, with AI, our strategy has shifted. Instead of guessing, we rely on data-driven insights that Phrasee provides to craft emails that are more engaging and relevant to our donors. This shift has not only increased our open rates but also improved overall engagement, leading to stronger donor relationships.
I believe AI’s ability to analyze vast amounts of data and predict what language will work best has been a game-changer for us. It has allowed us to be more strategic, focusing on building meaningful connections with our audience rather than getting lost in the weeds of copywriting.
Raviraj Hegde
Svp of Growth & Sales, Donorbox
Quillbot and DeepL Refine Messaging
Using AI-powered tools like Quillbot and DeepL has significantly improved our email marketing efforts. Quillbot helps us refine our messaging by rephrasing content to ensure clarity and the perfect tone for different audience segments. This has allowed us to craft more engaging and polished emails, which in turn boosts our open and click-through rates.
DeepL has been instrumental in localizing our content for international audiences. It ensures that our messaging retains its intended tone and meaning across different languages, making our communications more relevant and effective in non-English-speaking markets.
In addition, ChatGPT has become an essential tool in our process. We use it to brainstorm ideas, generate alternative approaches, and even refine subject lines for maximum impact.
This approach not only boosts engagement but also enhances the customer experience by ensuring that communications are relevant and valuable.
These tools have changed our strategy by allowing us to focus more on personalization and audience-specific content. We can quickly iterate on drafts and ensure that every email aligns with our brand voice and resonates with our recipients, ultimately leading to higher engagement and conversion rates.
David Breitenbach
Chief Marketing Officer, PatentRenewal.com
Optimail Personalizes Interactive Emails
Optimail is one of the best AI tools that significantly enhance email marketing efforts. It allows users to create and send interactive emails that keep user engagement at the next level. It can also monitor individual subscriber behavior, allowing for hyper-personalization of email campaigns.
It helps me with hyper-personalization as it comes with features that resonate more with users’ preferences and behaviors, which leads to higher click-through rates. By optimizing emails once they are sent, this tool ensures that the mail lands in the inbox, not in the spam folder. It has data-driven insights that extract insights from large datasets, allowing us to make informed decisions regarding strategies and enhance email campaign performance.
Optimail has changed the approach to email marketing by making it more personalized, automated, and data-driven, which leads to high conversion rates.
Anders Wisdom
Subject Matter Expert, GSDC
ActiveCampaign Predicts Optimal Send Times
An AI tool that has enhanced my email marketing efforts is ActiveCampaign’s Predictive Sending. This feature uses machine learning to determine the optimal time to send emails based on individual subscriber behavior. Implementing this tool has allowed me to reach my audience when they’re most likely to engage, which has led to higher open and click rates.
It’s also reduced the guesswork in scheduling, making my campaigns more efficient and effective. The ability to automate send times based on data has been a game-changer for improving overall campaign performance.
Sebastian Petrosi
Head of Content Marketing, howtowatch.ca
Mailmodo Streamlines Email Template Design
Using Mailmodo as an AI tool has significantly enhanced my email marketing efforts. Before, creating custom designs for each campaign was a time-consuming task. Now, I use Mailmodo to build email templates, which has expedited the process considerably. The designs are not just aesthetically pleasing but also effective in conveying the message.
With the time saved, I have been able to focus more on strategizing and optimizing my email campaigns. I’ve seen better engagement rates and improved conversions since I started using it. Mailmodo has changed my approach by making the design process faster, easier, and more efficient, thereby allowing me to create more targeted and effective email marketing campaigns.
Tim Hanson
Cco, PenFriend
Persado Crafts Emotionally Optimized Content
One AI tool that has revolutionized our email marketing is Persado. Persado leverages AI to generate emotionally optimized email content that drives engagement. Initially, our emails were crafted based on a blend of creative input and A/B testing, which often required significant time and effort.
Since incorporating Persado, we’ve noticed a marked improvement in click-through rates, with some campaigns seeing as much as a 30% increase. The tool’s ability to analyze our audience’s emotional triggers and craft personalized messages has shifted our focus from guesswork to precise, data-driven communication. This has allowed us to meet our audience’s needs better, ultimately leading to stronger relationships and better ROI from our email campaigns.
Sahil Kakkar
CEO & Founder, RankWatch
