Bryn Khoury, the dynamic force behind Our Day, is reshaping the wedding planning landscape with her groundbreaking online platform. Our Day simplifies connecting engaged couples with wedding vendors through an effortless request for proposal (RFP) process. Hailing from Greenville, North Carolina, Khoury’s passion for aiding the success of small businesses and providing relief to couples in the thick of the wedding planning process is evident in every aspect of her company.
Khoury’s academic prowess, which she honed at Elon University, laid a solid foundation for her future endeavors. While maintaining the role of captain of her Division 1 tennis team, she earned a degree in economics. She was recognized for her academic excellence with the prestigious John Kappas Economics Award, given to a student most likely to succeed in the field of economics. Additionally, Khoury received the Arthur Ashe Leadership Award for her college division and the Heart and Hustle Award, highlighting her grit and determination as a student-athlete.
From Investment Banking to Wedding Planning
Khoury’s professional journey began in the demanding world of investment banking, where she spent a decade sharpening her business acumen. During her tenure at Credit Suisse, she received an award for stakeholder management, underscoring her ability to navigate complex financial landscapes and build strong relationships. Khoury’s investment banking experience gave her a robust understanding of market dynamics and the importance of effective communication and negotiation.
The idea for Our Day came to her from her experience developing a platform to compare outside counsel costs. When she encountered time-consuming challenges while planning her own nuptials, she recognized the need to find a similar solution in the wedding industry. Inspired to fill this significant gap in the market, Khoury quickly seized the opportunity to found Our Day.
A Triumphant First Year
Since its launch in 2023, Our Day experienced immediate success. In just over a year, the platform has attracted over 750 vendor partners and facilitated the creation of more than 4,000 couple profiles. It has generated over 1,600 service requests and produced 30,000 vendor leads. Following this impressive start, Our Day has expanded from its primary location in Charlotte, North Carolina, into South Carolina, Georgia, and parts of Tennessee and Virginia, filling a market void left by competitors focusing mainly on personalized websites and custom invitations rather than the crucial vendor selection process.
Our Day’s self-service platform enables couples to take charge of their wedding planning without needing a wedding planner. They can explore, compare, and connect with their ideal wedding vendors using the platform’s standout RFP feature, which offers a comprehensive wedding planning tool that includes local vendor browsing, budgeting, and planning resources. Our Day thus streamlines the entire process and reduces the efforts to contact and compare vendors.
Supporting Small Businesses
Our Day doesn’t just benefit couples planning their wedding. For vendors, it serves as a direct gateway to potential clients. It allows them to find and apply for weddings based on specific criteria such as price, location, and date. This targeted approach helps vendors reduce time spent on low-quality leads, making their outreach far more efficient and effective.
Now, more than a year into her company launch, Khoury prides herself on Our Day’s role in working with small businesses and helping them succeed. Our Day provides vendors, especially smaller companies, with valuable opportunities to bid on work that might otherwise be inaccessible. The platform’s revolutionary approach, coupled with its dedication to sustainable growth, supports local communities by addressing their unique needs and decreasing the stress associated with wedding planning for everyone involved. The platform’s benefits create a profound sense of relief for couples and vendors alike, freeing them to focus more on enjoying the beauty associated with the wedding experience.
At the heart of Our Day is Khoury’s mission to provide comfort, ease, and support, ensuring that users do not have to navigate the challenges of wedding planning alone. By providing a time-saving, user-friendly platform, Our Day alleviates the pressures often associated with wedding planning, allowing couples to fully enjoy their special day and celebrate their love.
Khoury’s ability to identify a market need and develop a solution that empowers both couples and vendors speaks to her entrepreneurial spirit and commitment to making a positive impact. Through Our Day, Khoury assists couples in designing their perfect wedding day, supports small businesses, and fosters a sense of community all in one. Our Day is transforming the wedding planning industry by making it more accessible, organized, and enjoyable for couples and vendors. The end result makes weddings more memorable and stress-free and brings people together in the best possible way.
