In a strategic move to revolutionize the digital media landscape, Dastan, the parent company of Decrypt and Rug Radio, proudly announces the appointment of Katy Koob as its new Head of Revenue. With a background in leading media sales and a fervent commitment to decentralized economies, Koob is poised to spearhead Dastan’s ambitious journey to create the world’s largest decentralized media network.
Embracing the Future of Media
Katy Koob brings with her a wealth of experience and a forward-thinking approach to media innovation. Prior to joining Dastan, Koob served as the VP West Coast at Refinery29, where she played a pivotal role in integrating cutting-edge digital strategies and expanding the company’s global market presence. Her passion for decentralized technologies grew as she became an early crypto investor and Web3 advisor, guiding some of the world’s largest brands in pioneering decentralized ecosystems.
At Dastan, Koob’s role as Head of Revenue is integral to the company’s mission of disrupting the traditional media model. In her own words, “The existing Web2 media revenue model is challenged.” She believes that companies like VICE and Buzzfeed, as well as content creators, have struggled to sustain themselves due to the dominance of big tech in controlling data and distribution. Koob’s vision aligns perfectly with Dastan’s goal to leverage blockchain and tokenized economies, creating a more equitable value exchange for all stakeholders in the media ecosystem.
Innovative Initiatives
Central to Dastan’s strategy is Content+, a groundbreaking application designed to transform how over 100 million users interact with digital content across its ecosystem. This includes brands like Rug Radio, Decrypt news, GG, Scene, Emerge, Decrypt U, and Degen Alley. Content+ aims to enhance user engagement through innovative models that reward users and ensure fair compensation for creators. “At Dastan, we’re building a future where technology empowers individuals and creates a more inclusive, sustainable media ecosystem,” says Koob.
As the Head of Revenue, Koob is tasked with driving Dastan’s revenue strategies, enhancing monetization opportunities, and building strategic partnerships. Her extensive network of C-level senior leaders at major brands, agencies, and media companies, coupled with her deep relationships across founders, creators, and platforms in tech, AI, Web3, and blockchain, positions her perfectly to lead this transformative journey.
Legacy Leadership
Loxley Fernandes, CEO of Dastan, underscores the significance of Koob’s appointment: “Katy’s expertise in Web2 media and her deep understanding of the Web3 ecosystem make her the ideal leader to drive our next phase of growth. Her innovative approach and commitment to redefining how content is interacted with and monetized is aligned with our mission to set the new standard for the digital media industry.”
Beyond her corporate endeavors, Koob has a track record of impactful initiatives, including running a business bringing microfinance to women in developing markets. Her involvement as an angel investor and advisor to numerous startups further demonstrates her commitment to fostering innovation and positive change.
Looking Ahead
Katy Koob’s appointment signifies a pivotal moment in Dastan’s journey towards reshaping the digital media landscape. Her dedication to creating a more equitable and sustainable media ecosystem aligns seamlessly with Dastan’s mission, promising a new era of innovation and opportunity in media.
