When you think of tech innovators and entrepreneurs redefining the financial landscape, Jeff Sekinger undoubtedly comes to mind. As the founder and CEO of multiple groundbreaking companies, including Nurp, Jeff has carved out a unique niche for himself in the world of financial technology and algorithmic trading. But how did he get there?
Born in Pittsburgh and raised in Columbus, Ohio, Jeff Sekinger was influenced by entrepreneurship from a young age. His parents, both entrepreneurs, instilled in him the values of hard work, innovation, and financial wit. Jeff took these lessons to heart, beginning his investment journey at just 16 years old. He pursued a finance degree at the University of Kentucky, which laid the foundation for his understanding of financial markets and asset management.
After graduating, Jeff worked in asset management for a major U.S. bank. During this time, he began to see the limitations of traditional financial systems and contemplate how technology could revolutionize the industry. His experience in corporate finance fueled his desire to create something new that could empower individuals financially.
Vision and Inception
Jeff Sekinger and his team launched a trading product under one of their existing brands, where Jeff shared insights about his hedge fund activities, including trades and asset evaluations. His online discussions intrigued people, and they started asking questions about trading and investing. Recognizing the demand, Jeff decided to launch a $197 product that allowed users to see his investments and understand the strategies, data, and analytics behind them. With minimal effort, this product quickly generated $300,000 monthly in recurring revenue, revealing a substantial market opportunity.
The team then expanded its offerings with various trading and investing programs but identified that maintaining trading discipline was a major challenge for many. To address this, they introduced an algorithmic trading program, which achieved immediate success due to its strong product-market fit. This led them to develop a dedicated brand, which is now called Nurp. This company now employs 55 people and serves over 3,000 clients.
“Nurp focuses on algorithmic trading technologies,” Jeff explains. “Our goal was to develop sophisticated trading algorithms that outperform traditional investment strategies and provide consistent returns for our clients.”
Jeff’s ability to identify market needs and develop solutions has significantly contributed to the brand’s rapid growth and success.
Overcoming Challenges
Although Jeff’s story of success in founding Nurp seems ideal, the journey was also filled with challenges.
High-interest debt and a low credit score made funding his businesses particularly difficult. He recalls, “The initial months were tough. I struggled to pay rent, and my debt kept growing. After two months of 9-to-5 work, I finally hit my first $5K, which has only skyrocketed from there!”
Jeff’s transition from a path marred by addiction and a terrible credit score to launching a successful business demonstrates the power of mindset. He emphasizes the importance of extreme ownership — accepting one’s situation without blame — and leveraging it to create positive outcomes. “After you take accountability for a certain problem in your life, it’s about how you can transition that into a positive outcome,” Jeff explains.
Furthermore, one of Jeff’s core philosophies that helped him navigate through countless setbacks is what he called “the compound effect.” This is where small daily disciplines add up to ultimate success — either compounding in a positive way or in a negative way. He also underscores the importance of having the right belief systems, transitioning from limiting beliefs to empowering ones.
A quote that profoundly resonated with him during a challenging time was, “Your beliefs become your thoughts, thoughts become your words, words become your actions, your actions become your habits, and your habits become your destiny.” This belief helped Jeff build a thriving business that empowers others to achieve financial independence.
Impact on Industries
From humble beginnings to becoming a successful entrepreneur and thought leader in his industry, Jeff Sekinger’s journey is an inspiring testament to the power of mindset coupled with dedication and perseverance.
Today, Nurp’s state-of-the-art algorithmic trading technologies have set new standards in the fintech industry, offering unparalleled performance and reliability. Its success has gone beyond the financial world, with its AI-powered bot used in various industries to provide real-time financial advice. Nurp’s impact is not limited to just one sector, as Jeff envisions a future where people from all walks of life can benefit from their innovative solutions.
To A Brighter Future
From his early days of investing at 16 to leading multiple successful ventures, Jeff has demonstrated that anything is possible.
For those inspired by Jeff’s journey and looking to take the plunge into entrepreneurship, his advice is: “Understand your industry, stay focused, and never underestimate the power of discipline and hard work.”
As Sekinger continues to push the boundaries of what’s possible in tech and finance, his journey serves as a reminder for entrepreneurs and aspiring entrepreneurs everywhere that innovation and perseverance can indeed change the world.
