San Diego, CA – Sash Bag, the highly-rated organizational crossbody bag brand, continues to nurture their one-of-a-kind community and fan base with the launch of their new Everyday Superhero marketing and social media campaign. The campaign features a newly developed, creative and engaging video from Harmon Brothers, the masterminds behind viral marketing campaigns such as Squatty Potty and Poo-Pourri. While the video is sure to be well received, Sash Bag has taken the campaign even further by allowing consumers the opportunity to nominate their everyday superheroes who they feel are deserving of a free Sash Bag. In addition to the free Sash Bag, each week’s winner will be spotlighted on the Sash Bag social media channels alongside their superhero stories.
The initiative stems from the community of Sash Bag enthusiasts and loyal customers, each of whom is an everyday superhero in their own right. Grateful for the overwhelming support of the brand, Nichole MacDonald, the founder of Sash Bag, values the significant impact the community has on the success of Sash Bag and continues to pay it back through this Everyday Superhero campaign and promotion.
“In more than a decade since Sash Bag was first introduced it’s become obvious that it is more than just a product, it’s truly a lifestyle and our community is like no other,” says MacDonald. “It’s always been important for us to continue to celebrate those who perform everyday acts of awesomeness and give back to our Sash community and this campaign is the latest example. We know our enthusiastic community will embrace this program through participation and support and we are also confident this will introduce new customers to our brand, thus growing our strong and dedicated community,” she adds.
Sash Bag was carefully designed by a woman, and especially with women in mind. With pockets that are perfect for everyday necessities and stacked to evenly distribute the weight, the Sash Bag is continually lauded for how comfortable it is while providing a level of organization and convenience not available in other bags.
The Everyday Superheroes nomination is open to all. Interested in submitting one of your everyday superheroes? Visit the website to fill out the nomination form.
For more information on Sash Bag, visit Sash Bag’s site or follow us on social media @sashbag.
