ChatGPT created a buzz the moment it hit the market, and now, it has become a go-to tool for writers, marketers, translators, and inquisitive minds — perhaps more than it should. In addition to individuals, startups have been formed with it as a foundation, and many companies have looked into creative ways to use it, a list that now includes GM and Koo, a Twitter rival.
Twitter Rival Koo Banks on ChatGPT
India-based social platform Koo is looking to use generative AI to close the gap with its rival, Twitter. Its AI of choice, ChatGPT, will be directly in the app, allowing users to craft content with the powerful tool.
According to Mayank Bidawatka, co-founder of Koo, “This will help creators get inspiration on what to create.”
While ChatGPT is still limited when it comes to recent news, it is effective when it comes to distilling thoughts into a post-worthy format, something marketers have been using it for since day one.
The feature will be available through the ChatGPT tool, where users can enter a prompt for their post, or by using Koo’s voice command feature. The goal is to increase the number of users who actively create content on the platform, which hovers at around 20%, according to Bidawatka.
The feature will be available to verified accounts first, and Koo is exploring the idea of adding labels that reveal when something was created using ChatGPT.
GM Looks for Ways to Utilize ChatGPT
There is a broad collaboration between GM and Microsoft in the works, and in the spirit of that, the car manufacturer is looking for ways to use ChatGPT, whose parent company, OpenAI, is heavily backed by the tech giant. GM Vice President Scott Miller said in an interview that “ChatGPT is going to be in everything,” and the company is certainly considering all of its options, including things like:
- Using the chatbot to explore vehicle features
- Program functions like garage door openers
- Integrating schedules from calendars
“This shift is not just about one single capability like the evolution of voice commands, but instead means that customers can expect their future vehicles to be far more capable and fresh overall when it comes to emerging technologies,” said a GM spokesperson.
There has been a steady push to insert generative AI and similar technology into all sorts of products, something Microsoft has already started doing with Azure, Bing, and more. Cars are simply another product, and one that has already seen tech slide in with infotainment systems and other tech-centric features.
Koo and GM Are Not Alone
While Koo and GM are certainly interesting examples of the latest in ChatGPT innovation, there are plenty of companies that have already started using the technology, including the following:
- Snap: The My AI feature might not be perfect, but it allows Snapchat+ users to interact with the chatbot on a range of topics.
- Salesforce: The company’s plans for ChatGPT include its customer relation management tools and Slack.
- Shopify: Shopping assistants powered by ChatGPT are here, and they are ready to answer any questions.
- Quizlet: Need study help? Quizlet is making ChatGPT available to give 1-on-1 tutoring.
Of course, not all companies are eager to throw ChatGPT into the mix. Some major banks and other companies are not allowing employees to use it over security concerns and other reasons. Moreover, schools are banning it to prevent cheating. However, despite those instances of hesitance, many are embracing the tech, and many more are expected to follow.
