Corporate gifting can make a world of difference in today’s economy. Brand archetypes, like buyer personas, are critical to understanding when getting to know your clientele. While personas provide an “ideal” representation of your target audience, brand archetypes are the personality, tone, and voice that people will notice about you.
Businesses that adhere to well-defined brand archetypes increased in value by 97% when compared to brands that had a clear identity. Carl Jung, a psychologist, pioneered the concept in the 1940s. In his years of research, he discovered that all brands appear to fit into 12 distinct archetypes. His discoveries have aided brands in discovering their identity decades later. Let’s explore the power of corporate gifting below.
Making Your Brand Personality Shine Through
Returning to the present, we polled consumers on their perceptions of brand personality. Personalization is the most enticing feature of a brand, according to 90% of respondents. Customers desire brands that are true and real, according to the same proportion. “People purchase from people,” as the old adage goes. Giving corporate gifts to loyal consumers is a wonderful example of how to use brand archetypes. Using a completely fleshed-out brand personality that exemplifies one of the 12 archetypes is paving the way for increased sales, new leads, and brand ambassadors to extend reach further than envisioned.
Brand Archetypes and Gifts
To put it in numbers, here are the states about the benefits of gifting with archetypes in mind. As far as sales go, there is a 40% higher ROI leading from the use of memorable and meaningful corporate gifting. 68% of people who have received memorable say that it strengthens the relationship of the brand. Lastly, 80% of people stated that constant gifting throughout the year creates lasting loyalty. Customers would do business with a brand after personalized experiences including a corporate gift that fits their archetype.
Although it’s understandable for businesses to be hesitant when giving gifts as it could be considered another expense to pile on. However, it can quickly be worth it as customers will be willing to continue to work with that business as well as refer people driving more traffic thus leading to more revenue with sales. To assist in finding the perfect gift that goes with which archetype, we have a guide made to let you know what kind of things your audience is looking for as well as the exact gift that will show them that they are loved and valued.
Brands that possess the archetype of the Jester are ones that always seek fun at every corner. Their core value is entertainment and they seek your brand and you provide it in new and interesting ways. The perfect gift to give to Jesters would be a Games Kit™ Signature Collection. This kit provides a box of dice as well as a set of playing cards to get the party started.
Bringing it All Together
We live in a competitive environment and your brand needs to stand out. Carefully consider the brand archetypes and which archetype that you fit under. For instance, brands that possess the archetype of Caregivers are ones that help people help people. Their core value is making sure that those around them have their needs met before their own. Gifts to consider are centered around the household.
A gift that would be perfect for Caregivers is a bamboo bento box. These are stackable boxes made to store a lot of food in convenient portability. Great for saving food for a later time like lunch as you are going to work. Learn more about the power of how to unlock corporate gifting in the visual deep dive below:
