An 8-year-old boy named Ryan Kaji was this past year’s highest-earning YouTuber. According to Forbes, Kaji earned $26 million between June 2018 and June 2019.
Kaji’s YouTube channel “Ryan’s World” has garnered over 23 million subscribers since he joined in 2014. His earliest videos depict him unboxing new toys where he basically opened up presents in front of the camera. He has now moved on to more complex videos, such as science experiments and other kid-friendly content.
His channel’s description reads: “Welcome To Ryan’s World!!! Ryan loves doing lots of fun things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts and more!!! Most of the toys we used to review are being donated to local charity.”
Forbes pointed out that videos with children in them get up to three times as many views as other types of videos. Kaji’s videos average around 1 to 2 million views per video which equates to a whole lot of ad revenue.
Besides the YouTube money, Kaji recently expanded beyond the video platform and has his own line of clothing, toys and home goods that are sold at major retailers. He also has his own TV series called “Ryan’s Mystery Playdate” on Nick Jr. All of this combined equals quite a large sum of money for an 8-year- old.
Top 10 Highest Paid YouTubers
Another notable child on Forbes’ list is Russian child Anastasia Radzinskaya. She sits at No. 3 after earning $18 million from June 2018 to June 2019. Her channel “Like Nastya Vlog” has over 42 million subscribers, and many of her videos average over 20 million views. What’s even more insane is that she’s barely 5 years old.
One recent videos titled, “Nastya and the magic playhouse with a slide” depicts her convincing her dad to buy her a swing set so that her sister will play with her. It has over 94 million views and isn’t even 5 minutes long.
Other popular YouTubers who made the list include, Rhett and Link, Jeffree Star and PewDiePie. Rhett and Link are probably two of the longest-running YouTubers on the list. They earned $17.5 million this past year.
Jeffree Star is No. 5 on the list with a whopping $17 million. The beauty guru had a huge year with his Shane Dawson makeup collaboration and documentary, and that all happened after the June 2019 cutoff. So, I’m sure his revenue has significantly increased since then.
Well-known YouTuber Felix Kjellberg, AKA PewDiePie, takes the No. 7 spot with $13 million. PewDiePie was once the highest paid YouTuber, but he’s dropped down a few spots over the years. At one point he had the highest subscriber count and most-viewed channel on the platform. He was also one of Time’s most influential people in 2016.
According to Forbes, these figures are pretax and do not include fees for agents, managers and lawyers. All of these earnings estimates are based on data from Captiv8, SocialBlade and Pollstar as well as interviews with industry insiders. Forbes defines a YouTube Star as someone whose primary form of digital and media revenue comes from YouTube.