As festivals and major events are seeing cancellations all over the globe, many are opting to move to digital streaming platforms to be able to go through with events on live streaming platforms. But the problem, as companies like Netflix and YouTube are facing, is that too many people are tuning into the platforms at once. As a result, YouPorn, a porn hosting website has offered to stream the Cannes Film Festival that is now postponed over the outbreak.
The world-famous film festival akin to the U.S.-based Sundance Film Festival has not faced a cancellation or postponement once since it began in 1946. Much like other events around the world, the postponement of Cannes Film Festival represents a major blow to the entertainment industry—right down to the loss in revenue that local businesses will face in not having the added revenue stream from the annual event coming in.
In an effort to combat the blow to the industry, YouPorn reached out to Cannes Film Festival offering to stream the event in its entirety on its platform. As other major streaming platforms are facing problems with traffic overuse that causes slowdowns, sites like YouPorn are stepping up to offer their server space to the potentially ruined film festival event.
In an email to Pierre Lescure, the President of Cannes Film Festival, the Vice President of YouPorn, Charlie Hughes, offered to let Cannes use the website as a streaming platform for the event.
“We have been closely following the discussion about this year’s Cannes International Film Festival, and knowing the decision to postpone this year’s was a difficult one, we wanted to offer an alternative that will guarantee an impactful debut for selected films,” reads the opening of the letter that was sent earlier this week to the President of the festival by Charlie Hughes.
“At YouPorn, in the face of a pandemic, we take our role in people’s now more socially distanced lives more seriously, in terms of keeping our community connected and entertained,” said Hughes in the letter. “We’d hate to see this renowned event called off for the first time in its 73-year history, so YouPorn would like to formally offer the Cannes International Film Festival an opportunity to stream its feature films and official lineup announcement (scheduled for April 16) in a special section on our site,” he continued.
The decision to live stream the festival would be significant, but in line with what other festivals are doing to combat the ever-growing crisis in the entertainment industry. While live streaming would likely not combat the problem of a loss in revenue on local businesses, it would channel traffic into YouPorn and represent a significant step in the normalization of sex work through the entertainment industry.