A week that became known as the “New York Fashion Week of eCommerce” can’t just disappear, not after in the first week of October 2020, when 7,000 attendees showed up to join a variety of virtual sessions and discuss the contents in a special Slack community, despite the Zoom and online conference fatigue swirling around. The first of its kind, the inaugural eCommerce Week LA 2020 was a huge success, and Hawke Media wants to improve on that success in 2021. We’re excited to announce that eCommerce Week LA 2021 is already on the horizon, Sep. 27 – Oct. 1.
What Is eCommerce Week?
eCommerce Week LA is an entire week of programming centered around LA’s newest industry: eCommerce. The kickoff announcement was in 2019, and in 2020, we had the opportunity to take it to a whole new level and make it worthwhile for the next ten years down the road. We created a week that shares ideas from some of the best on how to grow eCommerce brands, create a community where we help each other succeed, and entertain you every day.
Due to the global pandemic and in the spirit of eCommerce, all of the programs last year were held online, so anyone could participate in them. Brands used the week to gather eCommerce tips and to connect to like-minded brands across a variety of industries—from beauty, to fitness, to tech. Besides it being our very first year of programming, one of the main reasons that eCommerce Week LA was extra important last year was because we wanted entrepreneurs who have had success in eCommerce to speak to business owners who were having challenges shifting their strategies online during the pandemic.
Yes, a large part of why we do what we do with eCommerce Week LA is the value of connection. The role networking plays in a successful entrepreneur’s business is massive, and we want to open up those opportunities to every single aspiring eCommerce entrepreneur. With eCommerce Week LA, it’s not uncommon for aspiring fashion designers to have the chance to personally ask Tamara Mellon Co-Founder & CEO Jill Layfield a list of questions or those just starting out in cannabis to have the chance to pick Miss Grass Co-Founder & CEO Kate Miller’s brain.
What To Expect in 2021 vs. 2020
Last year’s eCommerce Week LA brought you from all over the world to a week-long collaborative virtual experience that included NBA superstars, world-renowned CEOs, best-selling authors, and LA Mayor Eric Garcetti, all coming together for the common purpose of strengthening the eCommerce community. Strengthen we did, as the Slack community that we created first for our spring 2020 Quarantine Conference was repurposed for eCommerce Week LA and is still going strong to this day, with different brands in the community swapping online brand-building knowledge every day. You can expect that the team at Hawke Media is already plugging away to bring together an even better line-up for 2021.
While the upcoming lineup will be even more awesome than last year’s, it’ll also be completely different, featuring the most relevant players in eCommerce in the past year. It’s safe to say, though, that high caliber speakers are here to stay. It’s also safe to say that the event will still be centered on the growing and thriving LA eCommerce scene.
Despite the focus on LA eCommerce, event participation will still be encouraged throughout the entire world as well. In 2021, hopefully we’ll be able to host some in-person events and workshops around the city, which is what we originally intended to do for eCommerce Week LA 2020 before the pandemic hit, but we’re also planning on keeping every session on video—on a brand new streaming platform this year—and recording them too so that participants all around the globe are still anticipated and encouraged at the event. Attendees and sponsors, whether they’re in-person or virtual, will join in live activations and more interactive capabilities and elements and enjoy more brand discounts and giveaways throughout the week.
According to data from eMarketer, since 2017, eCommerce growth rates have been greater than 20 percent year-over-year. Online retail has been really taking off for a few years now, but with the pandemic, Stackline data highlights new areas of eCommerce growth in sectors like home gym equipment, computer monitors, office desks, and even crafting kits. Now, in today’s current climate, Adobe Analytics data shows that eCommerce is ruling consumerism, with a 76 percent increase in June 2020 compared to June 2019.
Stay up To Date!
If you missed last year’s inaugural eCommerce Week LA 2020, you can catch up on all of the sessions, or, if you were there, rewatch your favorites on Hawke Media’s YouTube channel. As next year’s eCommerce Week LA unfolds, be sure to sign up for updates on the eCommerce Week LA website. Until then, for tips on how to build your brand online, check out the Hawke Media blog.