World’s Biggest Family Meal to Launch in Collaboration With Osteria Francescana Chef Massimo Bottura Lara Gilmore’s Food for Soul

Published on March 15, 2021

In unprecedented times, with hospitality professionals around the world impacted by the pandemic, let’s take care of those who take care of us. Chef Massimo Bottura, Lara Gilmore, Leiti Hsu, Alex Menache and other industry leaders and doers have announced the launch of the first World’s Biggest Family Meal (WBFM) in collaboration with Food for Soul (FFS) TONIGHT March 14th, 2020.

This international movement, kicking off with a virtual event that reimagines the ritual of the “family meal,” provides much-needed mental, social, financial and other material, actionable support to restaurants and our communities.

You’re invited to this global culinary jam session that feeds not just stomachs but souls.

WHY: Let’s make mental health part of everyday conversation while serving nourishing meals that restore a sense of belonging for those in need.

We’ll reinvent the “temperature check.” Instead of a thermometer to the forehead, how about checking in like you mean it: “How are you—no, how are you really?”

WHO: Calling the world’s chefs and restaurant folks (plus regulars, friends and fans): You’re invited to a global “family meal,” that moment in the daily rhythm of a restaurant when the staff is taken care of before they take care of diners. We’re gathering more than 1,000 guests—virtually—to sit together for a family meal-inspired event about connection, intimacy and fun at a serious time when many are experiencing isolation, uncertainty and despair.

This is for anyone who has ever felt joy from the food, the company, the experience of a meal out and about or cooked for you by a loved one. We invite you to pull up a chair to our virtual table. Everyone is invited.

WHERE: Virtually (and globally) via Zoom video-conference link

RSVP: Here

FEATURING: Your host Leiti Hsu, our guests of honor Massimo Bottura & Lara Gilmore, music chair Matt “FX” Feldman, Greg & Darin Bresnitz of Snacky Tunes, DJ Hotel Garuda, spoken word artist Propaganda.

WHEN: Monday, March 15, 2021, 3:00 – 4:30pm EST (9-10:30pm CET / 12-1:30pm PST)

WHAT: A virtual gathering of connection, flavors and surprises (of the good sort) during these toughest of times. Through stories told in solidarity, intimate breakout sessions, culinary demos and live music, we’ll celebrate the industry, our craft and frontline heroes, followed by a good, old-fashioned (virtual) dance party.

No matter who or where you physically are, ALL are welcome to our virtual meal. Those who can’t afford the $12 starting level ticket (minimum suggested donation), drop Leiti and Alex a note at, and we’ll cover you.

At the event, we’ll share actionable tools and resources, spaces and places online and in-real-life, to continue to nourish mental wellness, access community meals (and conversations), develop skills and discover hospitality career opportunities—or even volunteer your time—even after our virtual gathering has concluded.

World’s Biggest Family Meal is part of the ongoing movement to #SaveRestaurants, in collaboration with Lara Gilmore & Massimo Bottura’s Food for Soul.

Kwasi Asare is the co-founder & Chief Marketing Officer for Social Identity platform ESAIYO. ESAIYO captures, connects, preserves & displays important identity and historical data related to physical and virtual objects. Mr. Asare has marketed and monetized content releases that have generated approximately 20,000,000 record sales and album equivalents. He has worked with startups that have raised north of $50,000,000 in venture capital and angel investments. He has also worked as a marketer and business development executive on tens of millions in eCommerce sales.  Mr. Asare was the founder of Innovation Live (2016) and Cofounder of StartUp Rock On (2012), innovation public policy event series' running concurrent to The Democratic and Republican National Conventions. These event series’ featured appearances from Vice President Joe Biden, Former Congressman Daryl Issa (CA-49), Congressman Eric Swalwell (CA-15), Los Angeles Mayor Eric Garcetti, The Roots, Steve Aoki, etc Mr. Asare was the New Media/Social Media Manager for Sean "Diddy" Combs' empire, overseeing the digital marketing and social media platforms for Diddy's brands, including Ciroc, Sean John Fragrance, and Bad Boy Entertainment.Mr. Asare has been a founding member or early hire for numerous startups. He has advised numerous large companies and agencies including Startup America, Google, Facebook, Bit Torrent, The Consumer Technology Association, Microsoft, Universal Music, Apple, Monster Products, etc with a focus on monetization, marketing and business development strategy and execution. Throughout his storied career he has envisioned and executed global marketing campaigns for artists and brands such as: Newark Mayor Ras Baraka, Jerry Wonda,Ice Cube, Prince, Pharrell, Wu Tang Clan, LL Cool J, Outkast, Gnarls Barkley,John Legend, Snoop Dogg, Mary J Blige,The Roots,The Fugees, Diageo, Warner Music Group,Sony Music, Estee Lauder etc.   Mr. Asare began his career as an Investment Banker at Citigroup's' Salomon Smith Barney and was a holder of Series 7, 3, 63 & 55 Licenses. Specialties: Online Marketing, Growth Strategy,Monetization, Social Media Marketing, Business Development, Artist Management, Media Buying, International Politics, Blockchain,Social Impact

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