Why Location Matters: 10 Considerations To Make Before Starting A Business

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team
Published on October 5, 2022

When you’re starting a business, one of the most important decisions you’ll make is where to set up shop. Location can have a major impact on your success or failure. That’s why it’s crucial to consider all the factors involved before settling on a spot. Here are ten things to consider when choosing the location for your new business:

Via Pexels

1. The Cost Of Renting Or Purchasing Property

The cost of commercial real estate is a major factor to consider when choosing a location for your business. If you’re on a tight budget, you may want to look for cheaper options, like leasing space in an existing office building or retail store. However, keep in mind that the price isn’t always the most important factor. In some cases, it may be worth paying a little more for a prime location that will help your business succeed. In addition, don’t forget to factor in the costs of the set up, renovations, and other expenses that may be associated with your new space. Rent is often one of the biggest ongoing expenses for a business, so choosing a location you can afford is important. But the cost isn’t the only factor to consider, the type of property, the lease terms, and the location itself are all important factors that will affect your bottom line.

2. The Type Of Business You’re Running

Different businesses have different space requirements. If you’re starting a manufacturing business, for example, you’ll need a factory. If you’re starting a retail business, you’ll need a shop. If you’re starting an office-based business, you’ll need an office. Location is also important for businesses that rely on foot traffic. For example, if you’re starting a retail business, you’ll need to be in a busy area with high footfall. If you’re starting a restaurant, you’ll need to be in an area with good footfall and plenty of competition. Think about the type of business you are starting and what your specific space requirements are. Once you have a clear idea of your needs, start looking for properties that match those needs.

3. The Availability Of Skilled Labor

If you’re starting a business requiring skilled labor, you’ll need to be in an area with enough people to fill those positions. Consider the availability of the type of labor you need before choosing a location for your business. Skilled labor can be difficult to find in some areas, so you’ll need to ensure that there are enough people to fill the positions you have available. The last thing you want is to have to train someone from scratch when you could have hired someone who was already qualified. So make sure to consider the availability of skilled labor when choosing a location for your business. It can make a big difference in the success of your company.

4. The Local Market

When you’re choosing a location for your business, it’s important to consider the local market. Each city and town has its own unique market, and you need to make sure that your business will be able to appeal to local customers. Consider the following questions:

– What is the population of the area?

– What is the median income of residents?

– What are the purchasing trends of locals?

– What is the competition like in the area?

Answering these questions will give you a good idea of whether or not the local market is a good fit for your business. In addition, you should also consider the potential customer base that you could draw from outside of the immediate area.

5. The City’s Infrastructure

The infrastructure of a city or town is the backbone of any business. Make sure to consider the following when choosing a location for your business:

– Is the area well-lit and safe?

– Do the streets have sidewalks, and are they in good repair?

– Is public transportation easily accessible?

– Are there a variety of housing options in the area?

– What is the quality of the schools?

All of these factors play into how easy it is for customers and employees to get to your business and how likely they are to stick around. Bad infrastructure can be a death sentence for a business. For example, if you’re trying to open a retail store in an area with high crime rates and no public transportation, you’re going to have a hard time attracting customers and keeping employees. On the other hand, a business located in an area with good infrastructure will have an easier time getting off the ground. Location matters when it comes to infrastructure because it can make or break a business. Be sure to consider the infrastructure of any potential location before making a final decision.

Via Pexels

6. The Cost Of Living

The cost of living in a city or town can greatly impact your business. If the cost of living is too high, it could price out your potential customers and make it difficult to attract and retain employees. You should also consider the cost of doing business in a particular location. This includes the cost of rent, the cost of average electricity bills, the cost of internet services, and all other utilities. All of these things can add up and impact your bottom line. Additionally, you should research the local business tax climate and see if there are any incentives offered for businesses in the area.

7. The Quality Of Life

The quality of life in a city or town can be just as important as the cost of living. After all, you want to be able to enjoy your life outside of work. If the city you’re considering has a high crime rate, poor schools, or little to do in terms of entertainment, it may not be the best place to start a business. On the other hand, a city with a low cost of living and plenty of amenities can be a great place to start a business. The key is to find a balance that works for you and your family. Consider the quality of life in the city or town you’re thinking of starting your business in. Is it a place you’d be happy living in for the long term? If not, it may not be the best place to start a business.

8. The Local Economy

The local economy can have a big impact on your business. If the economy is booming, it could mean more customers and more opportunities for your business. But if the economy is struggling, it could mean fewer customers and fewer opportunities. Before starting your business, research the local economy and see how it might impact your business. You can talk to local economic development officials and other local business owners to get their perspectives. You should also consider the long-term prospects for the local economy. Is the area growing or shrinking? What industries are booming or struggling? These factors could impact your business in the future.

9. The Local Government

The local government can be a friend or foe to businesses. Some local governments are very business-friendly and offer a variety of incentives to lure businesses to their area. Other local governments are not as business-friendly and may make it difficult to obtain the necessary permits and licenses to operate your business. Before starting a business, research the local government’s stance towards businesses and decide if it is a friend or foe. The United States Small Business Administration (SBA) has a helpful guide on its website that outlines the different types of business licenses, permits, and registrations you may need to obtain from local, state, and federal government agencies. Obtaining the necessary licenses and permits can be a time-consuming and costly process. Make sure you factor in the cost of obtaining these licenses and permits into your start-up costs.

10. The Local Culture

The local culture of a community can have a significant impact on the success or failure of a small business. For example, businesses located in areas with a strong work ethic and a preference for locally-owned businesses are more likely to be successful than those located in areas with a high unemployment rate and a preference for large national chain stores. In addition, these businesses need to be able to understand and respond appropriately to the local culture in order to be successful. By doing local research, joining focus groups, and doing surveys can be helpful in this regard. The local culture can play a significant role in how successful businesses are.  

Final Thoughts:

In conclusion, these are only a few of the many things you should keep in mind when choosing where to start your business. The bottom line is that location does matter and can be the difference between success and failure. Do your homework, talk to other entrepreneurs, and make sure you are comfortable with your decision before taking the plunge. The most important thing is to have a clear idea of what you want your business to achieve and then find a location that will give you the best chance to succeed. You can make your business thrive in any location with careful planning and execution.

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team

Cory Maki is a former Staff Editor and the Business Development Manager at Grit Daily.

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