Who is Hosting Your Website?

By Adam Torkildson Adam Torkildson has been verified by Muck Rack's editorial team
Published on July 28, 2023

A strong online presence often begins with building a website that represents your brand effectively. However, one decision that many businesses grapple with is choosing between hosting with a web design agency or self-hosting on platforms like GoDaddy, BlueHost, HostGator, etc. This blog post aims to explore the benefits of both options, helping you make an informed decision for your business.

Hosting with a Marketing or Web Design Agency

Web design agencies offer a holistic approach to website creation and maintenance. Here are some benefits of opting for this route:

  1. Expertise and Experience: Web design agencies have a team of experienced professionals who are well-versed in different aspects of web design and hosting. They can ensure that your website is optimally designed, hosted, and maintained.

  2. Time Efficiency: With an agency handling the technical aspects of hosting, businesses can focus on their core operations. This saves time and resources that can be better utilized elsewhere.

  3. Customization: Agencies provide personalized solutions to suit your specific needs. Whether it’s integrating specific features or optimizing the website for SEO, an agency can tailor their services to meet your requirements.

  4. Security: Web design agencies often provide advanced security measures to protect your website from threats. They also conduct regular backups to prevent data loss.

  5. Support: Most agencies offer dedicated support. If you encounter any issues or need any changes, the agency’s team is just a call or email away.

“As one Denver website design agency owner explains, “hosting is a really complex process and needs supervision from an expert. I’ve witnessed too many sites crash due to inexperience with web hosting. Unless you’ve built your own website and understand the intricacies of hosting, you’ll want a professional in your corner.” – Josh Thill, Thrive Engine

Self-Hosting On Popular Platforms

Self-service website hosting platforms allow you to host your website independently, assuming you know how to properly host a website. 

Here are some advantages of self-hosting:

  1. Cost-Effectiveness: Self-hosting is generally cheaper than hiring a web design agency. This makes it a popular choice for small businesses and startups.
  2. Control: With self-hosting, you have complete control over your website. You can make changes whenever you want without having to go through a third party.

  3. Learning Opportunity: Self-hosting allows you to learn and understand the intricacies of web hosting and management. This knowledge can be useful as your business grows.

  4. Range of Features: Platforms like GoDaddy, BlueHost and Host Gator offer a range of features such as email hosting, domain registration, and SSL certificates, providing an all-in-one solution.

However, it’s important to note again that self-hosting requires a certain level of technical expertise. If you’re not familiar with how hosting works, it can be a steep learning curve.

I operate a business tax service in Sacramento and knew I needed a website for my business. When I first started the website, I hosted it with GoDaddy and had issue after issue. I decided I would stick to financial stuff and let a web company handle the website. – Melissa Broughton, Busy Bee Advisors


The decision between hosting with a web design agency and self-hosting depends on various factors such as your budget, technical expertise, and specific needs. If you prefer a hands-off approach and need customized solutions, a web development agency might be the best option. However, if cost is a significant factor and you’re willing to learn, self-hosting could work well.

Remember, your website is often the first point of contact between your business and potential customers. So, choose a hosting option that ensures it’s always accessible, secure, and provides an excellent user experience.

By Adam Torkildson Adam Torkildson has been verified by Muck Rack's editorial team

Adam Torkildson is a News Columnist at Grit Daily. He is an investor, father, a volunteer SCORE mentor to small business startups, and lives in Utah with his wife and kids.

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