Bluecore is a marketing technology company that reimagines how the world’s fastest growing retail brands transform casual shoppers into lifetime customers. As a fast-growing company itself, does Bluecore plan to file an IPO in the near future?
As of right now, Bluecore has not filed for an IPO and did not immediately respond to Grit Daily’s request for comment. However, we’ll take a look at what Bluecore does exactly, and what could push the company to IPO soon.
What Is Bluecore?
Bluecore was founded in 2013 by CEO Fayez Mohamood, CTO Mahmoud Arram and SVP of Product Max Bennett. The company uses AI driven technology, allowing retailers to launch completely personalized cross-channel campaigns at scale by curating products, content, and offers, specific to each shopper a brand interacts with.
Bluecore is credited for helping double email revenue and increase customer retention for over 400 retail brands, such as Tommy Hilfiger, The North Face, Bass Pro Shops, Express and many more. To increase this revenue, Bluecore connects customer data, onsite behavior and the retailers’ product sets; it also works on automating decisions around recommendations that will convert for individual shoppers.
Bluecore works with three platforms: Bluecore Communicate™, Bluecore Site™ and Bluecore Advertise™.
Bluecore Communicate™, first announced in February 2019, lets retailers replace their traditional email service providers (ESPs). It also brings their batch emails and triggered emails together to introduce fully personalized emails for their customers.
Next came Bluecore Site™ in October 2019. This platform helps retailers provide an individualized and consistent experience for consumers; it moves beyond isolated website optimization to create a seamless partnership between email and website.
Just last month, the company introduced Bluecore Advertise™, a predictive marketing solution that uses retail-specific AI and first party data to target the right shoppers on major digital ad channels, like Facebook, Instagram and Google. What this means is that it uses this technology to bring in customers when they are most likely to purchase, like when you’re on Facebook or Instagram and you see an ad for clothing or shoes that you’ve been looking for.
Looking Into The Future & Achievements
In an interview with Econsultancy last January, Mohamood spoke about Bluecore’s product and where the company could go in the future.
“With the connection of this retail data at its core, the product has evolved into a retail marketing platform that empowers retailers to launch personalized marketing campaigns in 60 seconds through a single, intuitive platform across email, social media, search and display,” he said. “We’re looking to keep pushing the envelope in the retail industry with new products and insights, keeping our customers competitive and ahead of the curve.”
Additionally, Bluecore ranked in the top 25 percent of Inc. 5000’s 2020 List of America’s Fastest-Growing Private Companies, joining the ranks of Microsoft, Zappos, Patagonia, and many other well-known companies.