Two months after Coca-Cola’s launch of its newest products, Coca-Cola Cinnamon and Sprite Winter Spiced Cranberry—wow that’s a tongue twister, it’s time for another unique, but powerful collaboration between two iconic brands—Coca-Cola and Tic Tac, but this time, it’s not going to be limited to some obscure location or the U.K. where Coca-Cola Cinnamon was previously offered—no, it’s going global to over 70 countries around the world. This partnership reminds us that Tic Tacs are still a force to be reckoned with.
Tic Tac, one of the Ferrero Group’s largest international brands, became an instant success with its 1969 launch thanks to its flip-top lid and signature “rattle sound.” Now, the fresh-breath candy is partnering up with Coca-Cola, giving consumers the first “mint” with the refreshment and fizziness that is Coca-Cola.
Coca-Cola Tic Tacs, or better said, the smallest soda in the world will soon be available in three different packs, each boasting the powerful trademarks that are the signature fonts, colors, and shapes. A limited-edition item, each pack will display the classic Coca-Cola logo in red.
This fall, Coca-Cola Tic Tacs along with Coca-Cola Cinnamon will be offered in the U.S., while the Sprite Winter Spiced Cranberry is expected to stay on shelves through December 31.
Can You Feel the “Fizz” Yet?
Thus far, the Internet is loving the recent announcement!
One person even tweeted that just a week ago, they bought a Tic Tac pack of orange and lime, and found 1 Coca-Cola Tic Tac inside. It may appear that the company has been slipping new flavors in currently existing flavors on the market to see if anyone would notice? Perhaps they have been testing our taste buds early? Who knows.
But then, there’s this guy….
Whether you’re a fan of Tic Tacs or drinking 40 grams of sugar that’s known as refreshing Coca-Cola, this is yet another powerful, strategic branding statement where we are starting to see two trending patterns throughout the industry—collaboration and convenience. Normally, I would agree with Jedi Master Yoda when he is teaching young Luke Skywalker (Mark Hamil) that “size matters not,” however, when it comes to branding, size is everything.
Earlier this month, it was announced that The Glenlivet was introducing its “Capsule Collection,” allowing consumers to soon drink its fancy iconic liquor in capsule form, or “Tide-Pod” equivalent. Each capsule, according to the company, will be filled with 23 milliliters of its Scotch whiskey, eliminating the need for ice, a stirrer, or even a fancy glass or tumbler.
While Tic Tac usually stays within the minty flavors or twists on candy, such as Wintergreen, Frosty Mint, Freshmints, Fruit Adventure and Orange—this is the first time the company has inserted itself into the world of soft drinks. A unique market penetration.
In today’s digital age, establishing the right brand partnerships with the right companies is just the first step. From there, it’s all about identifying what consumers want, rather than need. No different than the world of cybersecurity and privacy, when it comes to branding and marketing, convenience will always triumph.