On Monday afternoon, the San-Antonio-based burger chain and fan-favorite, Whataburger, introduced a new breakfast cheeseburger with bacon, egg, and hash browns. In the late-afternoon announcement, Whataburger sprung the news on patrons that its newest burger would go on sale at 11 p.m., featuring bacon, egg, cheese, and hashbrowns on a Whataburger Jr. with creamy pepper sauce.
If you are a fan of Whataburger, try it while you can, because this burger is another of those “available only for a limited time” menu items. As its a breakfast item, it will only be served from 11 p.m. until 11 a.m.
“Anytime we talk about the Breakfast Burger, people get really, really excited,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “This is a hearty creation, and some of our customers said they would drive out of their way to get this. We’re excited to be able to offer a unique item for our fans to enjoy whether they’re fueling up for their day or enjoying a late-night meal.”
“This is a hearty creation, and some of our customers said they would drive out of their way to get this. We’re excited to be able to offer a unique item for our fans to enjoy whether they’re fueling up for their day or enjoying a late-night meal.”
Whataburger has always served a Breakfast on a Bun (the “Bob”) with sausage or bacon. But the Breakfast Burger repaces that with a small beef patty and adds hash browns. As always, diners can add jalapenos, pepper Jack cheese or other Whataburger options.
As part of the Breakfast Burger’s launch, Whataburger will partnered with Texas Humor, the popular social media account and online shop to host a live trivia and tasting event at the San Marcos restaurant located at 1004 N. State Highway 123. The event took place Sept. 30 from 9:30pm-11:30 p.m. and was open to the public. In addition to being among the first to try this unique burger, guests also received their own Whataburger and Texas Humor swag. Fans who don’t live in San Marcos were able to watch the live event on Whataburger’s Facebook page.
“Whataburger has always prided ourselves on exceptional customer service, and one day we asked ourselves why our customers should have to choose between breakfast and burgers. Breakfast and burgers are so wonderful, we think they should go together. You can have a burger. And it can be breakfast. Or you can have breakfast, and it can be a burger. See what we did there? Cue the Breakfast Burger.”