The Consumer Technology Association (CTA) announced it has chosen Web Summit’s Summit Engine to be used during CES 2022.
Summit Engine will allow in-person and virtual participants to connect with exhibitors and brands via a mobile or web application. The platform integrates several tools designed to improve the experience for all parties participating in the event, including access to the event’s stream, the set up of meetings, networking, schedule planning, and much more.
With this announcement, CES has now become the second organization to choose Summit Engine to organize its event, following the United Nations’ decision to use it during its UN Development Programme earlier in March. Jean Foster, Senior Vice President of Marketing and Communications at CTA, said about the decision:
“For CES 2022, we sought a platform that would benefit both in-person and digital attendees. Working with an innovative and unique company like Web Summit allows CES to, once again, reimagine how we convene and collaborate as an industry.”
Summit Engine is the result of years of in-house development aimed at developing a platform that could be used to enhance the Web Summit experience. The platform allowed the organization to run the conference amid the Covid-19 pandemic, offering more than 104,000 attendees the opportunity to join the event remotely. Paddy Cosgrave, co-founder and CEO at Web Summit, referred to CTA’s decision by stating:
“We’re delighted to be chosen by CTA as their digital platform provider for CES, and we understand what large-scale, complex events like these demand. We’ve been quietly building our software, Summit Engine, for nearly a decade to augment our physical events so moving them fully online during the pandemic was easy for us. Now we can use this software to run every element of an event, whether it’s for 100 or 100,000 people, in-person, online, or both.”
Web Summit and CES will take place in November of 2021 and January of 2022 respectively. With both organizations using Summit Engine to run their events, the platform is likely to surpass the 500,000 users in major tech conferences.