Membership clubs are the latest craze in online shopping. The business models offer affordable, monthly subscriptions for product deliveries on any combination of items from food to high-end clothing. The latest club that will be taking over your Instagram feed in the near future is Watch Gang. Watch Gang connects watch lovers with new, unique and sometimes hard to find watches on a monthly basis. Once a month the service will send its members a new watch valued anywhere from $50 to $1500 depending on the tier of subscription you choose. The popularity of this service has exploded because no matter what tier one chooses, they receive watches that are higher in value and theirs to keep so they can keep expanding their collection.
Watch Gang is slightly different than other clubs in that its membership is extremely engaged. Through their private Facebook page, over 25,000 members end up trading or selling watches to each other. This is why brands love to work with Watch Gang. The popular watch club connects watch lovers and collectors with independent brands from all over the world helping those brands get more exposure through the thousands of dedicated subscribers that will promote the products they’re given in their boxes.
Watch Gang was started by Matthew Gallagher. He shifted gears from an acting career in order to focus on creating a brand that followed his vision. Watch Gang was born out of Gallagher’s passion for watches. That passion sparked from childhood memories with his father who left him a Rolex when he passed. It was then that he realized that watches would never lose their value.
In just a little under two years Gallagher was able to turn this vision into the world’s largest watch club. By using social media to his advantage, he was able to use a combination of strategy and viral comedy to garner a huge following on social media. Another big attraction for members are weekly giveaways of a Rolex and Tag Heuer.
Watch Gang gives its users the opportunity build their watch collection at any price point. The Watch of The Month Club is available for $29 per month for watches that are valued between $50 and $150. The higher-end subscription box, called the Watch Gang Black, is available for $99 per month. The Watch Gang Black subscription delivers watches between $150 and $500 each month. The Platinum tier is also available for $299 a month for watches between $500 and $1500.
The company offers shipping worldwide.
Julia Sachs is a staff writer at Grit Daily. She covers tech, entrepreneurship and entertainment news and is based in Park City, Utah.