Meet the First Digitally Native Vodka Spirit

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team
Published on February 20, 2020

This is a professional review by Grit Daily, which receives a commission for any purchase of Vodka Mariette. Although we receive a commission for using and linking their products, this is still in alignment with our vision here at Grit Daily to bring you newsworthy information on brands that are bringing about positive social change.

“Well behaved women seldom make history.” Powerful words by Pulitzer Prize-winning American historian, Laurel Thatcher Ulrich.

Today, its found its way into the international spirits industry. If there’s one thing Americans like, it’s their vodka. And the numbers show it. Vodka’s popularity exceeds all other liquors, with over 76 million cases sold in 2018 in the U.S. If you do the math, that works out to about 920 million 750-milliliter bottles of vodka (3.5 liters), annually for every U.S. resident age 21 and older.

The name “Mariette” itself means “little rebel” in French.

And in 2020, we have technology to consider.

The First Digitally Native Spirit

The company holds itself out as the “first digitally native spirit,” which it announced back in October ahead of National Vodka Day, which allows for the premium French vodka to be quickly delivered to consumers while abiding by liquor laws simultaneously. 

As Prohibition ended in 1933, the U.S. government implemented a strict set of alcohol distribution laws known as the ‘Three-Tier System’ to prevent corruption. Unfortunately, the system was quickly flooded with middlemen, which of course resulted in not just abuse, but a terrible purchase experience, which yielded extremely high prices and an even more difficult time finding boutique brands. 

In 2020, it’s time the Three-Tier System be modernized to reflect current regulations which now incorporate today’s technology. The current market shows that millennials are increasingly entertaining at home, wanting a more private and personal delivery and consumption experience. 

Thanks to an innovative supply chain, Vodka Mariette has discovered a way to provide that…within 48-hours. At just $25 per 750ml bottle, the company has gone digital, even allowing visitors to its website to order a “virtual bartender” to serve signature cocktails, send a gift card, or subscribe for additional savings. 

Unheard of. 

“We created Vodka Mariette several years ago and saw in our distribution across several states that drinkers were often deprived of a memorable and reliable brand experience. The pivot to becoming digitally native over the past year and half was scary but fun, and we believe it’s resulted in something our fans will LOVE,”  Winzelberg emphasized.

“With our DTC enabled distribution channels, this is only the beginning of what’s possible in telling our story.”

Taste Test

The French vodka is produced in Bordeaux, distilled five times and using only French, GMO-free whole wheat and water from the Ambes Spring. Volcanic rock from the Eocene Era coats the floor of this spring and deionizes the water—yielding a smooth, crisp, and refreshing taste.

At around a bottle, you can support this empowering movement while enjoying a wonderful, refreshing spirit by clicking here and entering the coupon code: GRITDAILY, which will add a discount to your final purchase.

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Grit Daily News is the premier startup news hub. It is the top news source on Millennial and Gen Z startups — from fashion, tech, influencers, entrepreneurship, and funding. Based in New York, our team is global and brings with it over 400 years of combined reporting experience.

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