Virus Collective: A Streetwear Brand Working For Good

Published on March 18, 2020

Virus Collective is a new streetwear brand looking to make the best out of the coronavirus pandemic, and do it for a good cause.

The founders are anonymous, but describe Virus Collective to The Hollywood Reporter as “the collaborative self-quarantine side-hustle created by a group of fashion industry professionals”. They chose to remain anonymous to keep their project about the cause, and not about feeding their egos.

The brand has a whole line of coronavirus-themed clothing from “Quarantine and Chill” t-shirts to “F*CK Coronavirus” hoodies. They have a whole range of styles, colors, and sizes for each slogan.

How Virus Collective Is Giving Back

25 percent of sales from all clothing purchases through the brand go directly to the World Health Organization‘s COVID-19 Response Fund. In a time of crisis, both in terms of health and economics, this is a creative way to do something good in a scary time while at the same time running a small business.

“We’re aiming to bring levity to an incredibly serious situation and give back to the global community in the process”

The WHO Response Fund was set up by the organization to ensure that frontline healthcare workers have the supplies that they need. The fund also assists with disease tracking, providing up to date information, and vaccine and diagnostic developments for treating the disease.

If you’re not exactly the streetwear type, but like the idea of combatting this pandemic and doing something to help, The WHO Response Fund is a great place to start.


Scott Disick, de facto Kardashian and father of Kourtney Kardashian’s three kids, is also selling coronavirus themed clothing. His brand, Talentless dropped a new line last week. Disick’s line features unisex t-shirts and hoodies with a “Please Wash Your Hands” slogan.

The Talentless items are far more expensive at $129 for a “Please Wash Your Hands” Hoodie. Virus Collective’s version is only $45, with a portion of that going straight to relief efforts. Virus Collective also offers a much wider selection for your pandemic-themed clothing needs.

I, for one, can’t wait to wear the Virus Collective “Don’t Touch Me” hoodie I just bought. I plan to keep wearing it long after the threat of infection has passed.

Olivia Smith is a Staff Writer at Grit Daily. Based in San Francisco, she covers events, entertainment, fashion, and technology. She also serves as a Voices contributor at PopSugar.

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