OneDay, a Dallas-based video storytelling startup, has raised $19 million in a Series B funding round that will expand its video storytelling technology across different industries.
The round was led by Boston-based Volition Capital which also counted with the participation of Silverton Partners, which led the startup’s Series A. After this round, the total funding amount received by the company to $24.2 Million.
With video platforms gaining increasing relevance in the way users around the world connect with other people, organizations, and news sources, with OneUp now looking to disrupt the senior living industry. Managing Partner at Volition Capital Sean Cantwell referred to the firm’s investment by stating:
“There is a significant growth opportunity for video platforms that increase real estate occupancy rates and improve resident experiences. OneDay’s self-serve video platform, market validation in senior living, and ambitious executive team have enabled it to build a strong brand and dominant market share across key categories. We see OneDay strengthening its leadership position with a continued trend towards the use of personalized video content for tenant sales and engagement.”
OneDay was founded back in 2012 to drive revenue growth and customer engagement using video storytelling technology. While the startup has gained notoriety in recent years due to its role in the senior living industry, OneDay’s solutions could be applied to many industries. Clint Lee, Co-founder & CEO of OneDay, expressed the startups plan to harvest this potential by saying:
“We know there’s a massive business opportunity for video storytelling across the markets we currently serve. Working closely in the senior living industry for over four years, we’ve seen the power of video storytelling and its impact on businesses and the lives they serve. With this new partnership with Volition Capital, we will continue to build and scale our innovative technology so more businesses and individuals can leverage video to drive results in their business.”
According to OneDay’s Vice President of Marketing, Carter Severns, the funds raised by the video storytelling startup will be used to accelerate its expansion via key hires, market expansion, and continued development of the startup’s Software as a Service (SaaS) platform.