Venturerock Announces $75M Venture Investment Company to Invest in Sports Technology and Transform Sports Organizations into Digital Enterprises

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team
Published on September 6, 2022

LOS ANGELES: Sept. Venturerock SportsTech, a venture builder firm, has announced the launch of their $75M fund to invest in the future of sports technology, media, and culture by converging physical and digital sports experiences with the goal of transforming sport organizations into digital enterprises.  

Venturerock is an “Impact Venture Builder” and ecosystem of founders, backers & builders who have replaced the traditional venture capital model with a venture building model. Advancing technology, science and innovation, Venturerock co-creates and grows the next-gen of global tech companies that bring economic, social and environmental impact.

“With the proliferation of new platforms battling for fan attention, fan engagement has become a critical standpoint for sports organizations. But even though the past years have witnessed a rapid digital upheaval, the sports industry is failing to meet the younger generations’ demands. Our fund will allow for revolutionary impact in the sports tech space. Venturerock will invest an average of $3-4M per project in about 15 ventures at any given time,” said Danny Cortenraede, Partner/Co-Founder at Venturerock.

Venturerock combines technology and experience- with its partners having previously accelerated 700+ startups, including companies like Just-Eat, iChoosr, Exact, Sendcloud, Relayr, and more. Their system, Venturerock OS®, is designed to guide ventures from early-stage startups to fully compliant scale-up using a 72- step, four-phase program where investing is based on hitting KPIs and milestones. 

“We invest in multiple rounds from pre-seed to scale, through a metered and auditable process. Based on progress metrics, founders earn-in equity into the venture. This eliminates the need for a middleman and equips portfolio companies with the talent and resources they need, so founders and their teams can focus on execution, instead of fundraising,” said Marc Wesselink, Partner/Co-Founder at Venturerock.

In an era when fan data remains immensely under- utilized, the sports industry is on the verge of disruption and Venturerock plans to be at the forefront. 

Instead of merely watching a game, fans are craving exclusive and shareable experiences, which can be amplified by technology. The recent restrictions on live events brought about by the pandemic only added to the prevailing challenge of meeting younger generations’ demands for more personalized and inclusive experiences.

“To that end, we are working with Fortune Top 500 companies and major sports leagues/clubs like Nike, Adidas, Puma,NFL, NBA, MLB, LaLiga and more, as well as individual athletes such as Cristiano Ronaldo, Paul Pogba and Eden Hazard, to name a few. Our goal is to  create innovative ways for fans to connect with their favorite sports players, team and each other both at live sporting events and digitally,” said Bob van Oosterhout, Partner/Co-Founder at Venturerock.

Venturerock’s goal is to redefine the dynamics within the sport ecosystem; activating new models and platforms for stakeholders to connect, engage, experience, and create value before, during, and after the game. It will set the stage for an inclusive, safe and health promoting footprint that opens new lanes for sports fans to reconnect in an engaging way.

Venturerock is a digital venture capital platform and ecosystem of founders, backers & builders building the next generation of global tech companies. We invest in early-stage ventures active at the cross point of novel technology infrastructures – blockchain, AI and IoT – and the first industries of impact – FinTech, HealthTech and Smart City. For more info, visit

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team

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