Vegan Food Startup NUMU Closes Series A Funding Round to Accelerate Its Brand Development

By Nicholas Say Nicholas Say has been verified by Muck Rack's editorial team
Published on September 5, 2021

NUMU Food Group, a New York-based vegan food startup, has announced the completion of its Series A funding round at an undisclosed amount.

The alternative protein powerhouses Unovis Asset Management and Clear Current Capital led the round, which will allow the startup to expand its market for its gooey and 100% vegan non-dairy cheese, NUMU Vegan Mozzarella, as well as to invest in expanded marketing activities to build its national brand, accelerate its explosive distribution and product development. Speaking on the new fundraising round, Gunars Elmuts, founder of NUMU Vegan Cheese said:

“This is an exciting time for NUMU as we continue to develop the brand and expand our distribution. Thanks to our continued partnership with investors like Unovis and Clear Current, who have extensive experience in the plant-based food space, we are well-positioned to bring NUMU to a much wider audience.”

Clear Current Capital is an early-stage alt-protein investor, looking to serve disruptive, accessible, and delicious food with a positive impact on the environment, health, and animal welfare issues.

Launched in 2016 in New York, NUMU Food Group was founded by Gunars Elmuts, who entered the vegan lifestyle in 2011. As a result of being bored with vegan-friendly options available at pizza shops, his revolutionary mozzarella NUMU cheese was born.

The company serves a 100% vegan cheese that “melts smoothly, has no aftertaste, and delivers the clean, creamy flavor of classic mozzarella” to bring perfect pizzas, lasagnas, and sandwiches for vegetarians. NUMU’s product contains soybeans, coconut oil, and potato starch which is not only completely free of dairy, lactose, casein, nuts, and non-GMO.

Currently, NUMU Vegan Mozzarella is produced under convenient ready-to-use shreds and fresh blocks for foodservice vendors. The New York-based brand is studying and developing other varieties of plant-based cheese.

The vegan food startup believes that it can facilitate the transition toward healthier eating habits for millions of people by providing a vegan-friendly solution that emulates the taste and texture of its non-vegan counterpart.

By Nicholas Say Nicholas Say has been verified by Muck Rack's editorial team

Nicholas Ross Say is a news desk editor at Grit Daily. An award-winning journalist, he covers the daily startup beat. He grew up in Ann Arbor, Michigan and has lived in South America and South East Asia. At present, Nicholas lives in Southern Vietnam where the Sun shines, and the noodles flow like wine. He's written for Blockonomi and Coin Journal, among others.

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