UK House and Grit Daily Forge Alliance to Spotlight Innovation and Entrepreneurship at SXSW 2024

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on February 27, 2024

SXSW 2024 is set to feature standout presentations from UK House and Grit Daily, showcasing the breadth of innovation in creative technology, music, and entrepreneurship in both the US and the UK.

Positioned at Downright Austin, East 10th St & Red River St, Austin, UK House will operate from March 9th to 12th, inviting global influencers to delve into the future of the creative economy.

UK House has emerged as the largest British presence at SXSW, boasting two indoor daytime stages dedicated to official talks and fireside chats with thought leaders from diverse sectors such as sports, music, film, and fashion. The Virtual Production stage will showcase advancements in interactive and XR technology, offering insights into the sector’s future. Attendees will have the opportunity to engage with a variety of activations, meeting the innovators behind significant technological and creative advancements.

In the evenings, the space transitions to host the British Music Embassy (BME), spotlighting over 50 emerging music bands and artists from the UK from March 9th to 17th. The BME, integral to the Official SXSW Music Festival, provides a platform for new musical talent to gain international exposure.

Complementing the creative showcase at UK House, Grit Daily will bring its expertise in startup and technology journalism to SXSW. With a focus on innovation, diversity, and the future of the startup ecosystem, Grit Daily’s involvement enriches the festival’s offering with The Lively & Grit Daily House, a joint effort between Grit Daily and UK-based creative agency Lively.

Notably, Grit Daily’s panel LPs Doubt VCs’ Startup Valuations, featuring James Altucher, is anticipated to be a highlight, providing valuable insights into the financial nuances of the startup world. Altucher, along with dozens of other speakers, will bring some of the best content to SXSW. Moreover, with partners like Dell, Activision, and Bluescape, it is bound to be an exciting three-day activation (March 9-11).

UK House will also spotlight 21 innovative companies participating in this year’s DBT Trade Mission to SXSW. These companies represent the cutting edge of UK creativity, offering solutions in audience engagement, artificial intelligence, data analytics, and immersive technologies. Alongside these companies, UK House supports and hosts delegations from UKRI Innovate UK, the Advertising Association, British Underground, and more, underscoring the UK’s commitment to fostering innovation and building international partnerships.

UK House and Grit Daily House each contribute significantly to the festival’s landscape. UK House serves as a beacon of British creative innovation and tech excellence, providing a rich program of talks, networking opportunities, and demonstrations. Meanwhile, Grit Daily House offers a platform for engaging discussions on the latest trends and challenges facing the tech, finance, and startup communities.

SXSW attendees are encouraged to explore both UK House and Grit Daily’s offerings, taking advantage of the unique perspectives and insights each brings to the festival. Together, they highlight the dynamic and diverse nature of British innovation and entrepreneurship on the global stage.

About UK House

At SXSW, UK House emerges as a pivotal platform for showcasing British innovation, featuring a series of flagship activations that cover a broad spectrum of the UK’s creative and technological prowess. It serves as a launchpad for global partnerships and investments, inviting SXSW attendees to connect with over 30 thought leaders through panels, presentations, and demos.

About Grit Daily

Grit Daily is the premier outlet for insights into the startup ecosystem, spotlighting the achievements of emerging companies and entrepreneurs. Through engaging content and in-depth analysis, Grit Daily serves as a critical platform for the narratives that shape the entrepreneurial landscape.

About Grit Daily House

Grit Daily House offers a vibrant venue for thought leadership and networking within the tech community. Located in downtown Austin, it is a dynamic space where SXSW attendees can engage with the latest industry trends and ideas, fostering a culture of innovation and collaboration.

UK House and Grit Daily’s participation in SXSW 2024 underscores a shared vision for highlighting innovation, creativity, and entrepreneurship. Their combined efforts at SXSW promise to offer a rich tapestry of discussions and networking opportunities, setting the stage for future collaborations and advancements in the global creative and digital economy.

Want more info on Grit Daily House? Head to its website, which will be regularly updated as the event approaches.

Looking for Grit Daily House tickets? Head over to Eventbrite.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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