Orlando Realtor Toya Baruso on Putting the Heart Back Into Real Estate

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on November 30, 2023

It’s commonplace to think real estate revolves around numbers and profit margins. Yet, a growing demand exists for advocates who bring empathy and a care-oriented approach. Meet Orlando Realtor Toya Baruso, who’s gaining recognition for her unique perspective emphasizing real estate’s human side.

Toya Baruso, a Real Estate Advocate at eXp Realty in Florida, is guided by a philosophy that dictates passion, not profit, is the key to prosperity: “Live life on purpose, work from the heart, and that will automatically give extra value to the lives around you.”

Thus, an honest realtor and a successful outcome aren’t mutually exclusive in real estate. A care-oriented approach can thrive, especially in today’s heated market. Toya explains the reasoning behind her philosophy and why people going through change should channel their dreams:


Tending transactions

Closely collaborating with her clients allows Toya to pay acute attention to their circumstances. She believes a home is more than just a property; it’s the canvas of life, where families, dreams, and futures develop. A care-based ethos ensures that the human touch is always present in transactions.

“Making the puzzle pieces fit so that your world makes sense is such a blessing,” she says. “Because your home is where your life happens. That’s a big deal.”

Empathy and understanding is the Lake Nona Realtor’s distinguishing factor in an industry driven by metrics and data. Client care means making their real estate journey a top priority. Each transaction is not merely a business deal; it’s an opportunity to impact people’s lives positively.

Finding a forever

One of Toya’s most significant guiding lights is to look beyond the tangible aspects of a property to discover a place that resonates with your dreams and lifestyle: “Find the location you love and want to call home.”

Everything the Orlando Realtor believes stems from deep empathy and a keen understanding of her clients’ needs. She comprehends their preferences, assisting them in identifying a location that aligns with their aspirations. This work is at the core of her care-oriented approach to real estate.

Documenting dreams

The Lake Nona Realtor also encourages maintaining a dreams and ideas notebook. This invaluable tool lets clients capture aspects they favor in properties and features they wish to remember. It underscores the importance of the finer details that transform a house into a home.

Toya Baruso sees her role as something more than just facilitating transactions. She envisions herself as a guide for transforming dreams into reality.

By inspiring clients to maintain a dreams and ideas notebook, she empowers them to shape their real estate journey actively. It makes the process personal and tailored to each client’s desires.

Relishing the ride

It says something that one of Toya’s fundamental tips is surprising in today’s real estate climate: “Enjoy the journey.”

Property transactions can be fraught with stress and complexities, but they need not be devoid of joy. Working with an Orlando Realtor who cares ensures you find the right property while relishing a positive and enjoyable process.

A commitment to joy on both sides of the transaction, whether working with sellers or buyers, empowers Toya to make the real estate experience as smooth and enjoyable as possible for everyone involved. In an often less-than-selfless industry, it’s an industry-disrupting superpower.

Harnessing heart

Data takes precedence in real estate all too often, so Toya Baruso is bringing humanity back to real estate. Her approach, characterized by a dedication to understanding her client’s needs, discovering the perfect location, and creating joy, sets a new example in the real estate world.

The Lake Nona Realtor’s philosophy is not about promoting herself but advancing a more compassionate and personal approach to real estate. Her vision for the industry provides families undergoing significant life changes an extra level of care and thought infused into their real estate journey.


In a rapidly moving age, many Orlando realtors have forgotten what’s at the heart of real estate. It’s more than buying or selling a property; it’s about making dreams come true and building a brighter future for all.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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