If there is one thing a brand absolutely needs today to grow and scale, it’s a strong earned media strategy.
The right strategy will drive brand awareness and credibility, while increasing traffic to your website and creating demand for your products and services. In our digital age, your strategy must go beyond traditional PR, embracing digital publications, podcasts, influencer relationships, social media amplification, and more. This is the best way to ensure that your brand will appear in your audience’s feeds with the third-party credibility needed to influence your buyers.
Here are the top five PR firms in North America that are leading the pack.
Founded in 1952 by Dan Edelman, this global communications firm partners with businesses to protect and promote their brands. Edelman is ideal for companies looking for a more traditional PR approach.
They are known for the Edelman Trust Barometer, which studies how consumers and businesses build trust with companies and organizations. With a focus on building trust, they aim to put relationships at the center of their campaigns.
FleishmanHillard is a public relations and marketing agency. After over 75 years in the business, they’ve mastered the traditional PR approach and are setting their sights on a more digital future.
This traditional earned media agency integrated a digital ecosystem by adding owned and paid media to its offerings with a focus on social influencers and digital platform experts. Another good fit for brands who want a traditional approach to PR.
Weber Shandwick specializes in strategy and analytics through data intelligence. They use strategic channel planning for maximum results, and in 2013, they launched a content marketing unit that provides native advertising and digital media buying services to their clients.
They’ve merged the traditional, digital, and even experiential, spearheading projects that run the gamut of global issues. They seem particularly good at social cause PR.
Golin provides effective solutions for major brands through a variety of specialties—whether it’s reputation and crisis management, social impact and visibility, or content creation and brand storytelling. They focus their expertise on key practice groups: Consumer, Corporate, Healthcare, Social Impact + Inclusion and Technology.
In order to adjust to the ever-changing media landscape, Golin combines traditional and digital with innovative new ideas to get ahead.
Founded at the dawn of the internet age by Shama Hyder, an early pioneer in the field of social media marketing, Zen Media was created with the digital era in mind. Unlike the others on this list, Zen Media started as a marketing firm and expanded to using PR as a means to help clients scale and stay relevant. Today, they are a global full-service agency with earned, shared, owned, and paid media offerings.
As a sales-enabled agency, Zen Media specializes in helping tech-driven B2B brands with reach, relevance, and revenue. Their PR services are integrated with amplification and thought leadership strategies to drive maximum impact. Another thing that sets Zen Media apart from other digital PR agencies is their innate understanding of Dark Social and how brands can influence the conversations happening online to their advantage. They are a better fit for brands that are tired of the traditional approach and looking for more creative strategies that move the needle.