At just 23, Adi Arezzini created Teami Blends in her mother’s bedroom.
She saw Teami as a way to help people become healthier and happier, with teas to solve everyday issues.
Today, Adi has since grown the lifestyle tea brand to include tea-infused beauty oils and green tea mask + scrub.
The company saw its’ number of product lines grow substantially in 2018, crediting the additional products to a higher growth curve.
Teami is quickly outgrowing their 13,000 square foot office-warehouse hybrid located in Seminole, Florida. The brand also is credited with making the INC 5000 list at number 222, the annual list compiled of the top 5,000 brands in the US.
“I think that my biggest skill is the ability to learn things quickly and to put them into motion.”
The brand is now is sold nationally at Ulta Beauty, Urban Outfitters, Anthropologie, Riley Rose, Revolve Beauty, Francesca’s, Vitamin World, Lucky Vitamin and other large retailers.
Arezzini credits working with social media influencers, including Kylie Jenner and Demi Lovoto, as one of the main strategies that has helped the brand grow.
She has learned what influencers best fit the brand’s core values as well as those that will cause potential customers to take action.
Adi Arezzini sits down with me, Jeremy Ryan Slate, on the latest episode of the Create Your Own Life Show.
Jeremy Ryan Slate a contributing editor at Grit Daily. He is the founder of the Create Your Own Life Show, which studies world-class performers. He studied literature at Oxford University, and is a former champion power lifter turned new media entrepreneur. Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the business category.
Jeremy was named one of the top 26 podcast for entrepreneurs to listen to in 2017 by CIO Magazine and Millennial Influencer to follow in 2018 by Buzzfeed. The Create Your Own Life Podcast has been downloaded over one million times. He’s also a featured writer for Influencive and Business.com.