The Classic Gap Hoodie Is Now An NFT. Can It Solve The Company’s Problems?

By Cory Maki Cory Maki has been verified by Muck Rack's editorial team
Published on January 14, 2022
Published by
The Street

By Veronika Bondarenko The all-American clothing retailer is joining the likes of Nike, Mattel and Adidas with an NFT series. First came the Kanye West partnership, then luxury brand Balenciaga and now The Gap (GAP) is wading into the world of crypto with NFTs of hoodies. On Thursday, the San Francisco-based retailer known for its all-American style of clothes dropped a collection of nonfungible tokens (NFTs) on the Tezos blockchain. Ranging in price from $8.30 to $415, the NFTs depict different version of Gap’s classic hooded sweater and in some cases come with a physical sweatshirt as well. …

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By Cory Maki Cory Maki has been verified by Muck Rack's editorial team

Cory Maki is a Staff Editor and the Business Development Manager at Grit Daily. Email [email protected](dot)com for PR pitches, advertising, and sponsored post inquiries.

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