The days when marketers believed nothing could replace human-to-human interactions are gone. As brands move their marketing strategies beyond the screen, one of the primary…
With the arrival of smart speakers as favorite fixtures in the home and voice assistants like Alexa, Siri, Cortana, and Google Assistant now mainstream for…
Given Apple’s AR strategy, what’s Google’s counterpoint? As we’ve examined, tech giants’ self-serving motivations to future-proof core business can involve market-accelerating investment in emerging tech.…
The goal is not to replace humans, but to free up human workers to focus on higher-value tasks.
Retailers Wooing Holiday Shoppers Try AI On for Size
Seventy-seven percent of millennials say they plan to shop at brick-and-mortar stores this holiday season. One of the primary reasons why is the experience of…