Tag: marketing
Is Your Marketing Budget Recession-Proof?
Will there be a recession in 2020? While we don’t know for certain, there are experts who warn it’s possible because of slowing economic...
Why Coca-Cola’s Invention of ‘Coupons’ Transformed the Marketing Industry As We Know It Today
We use them everyday. We search for them right before we order that pizza or pair of sunglasses off sites like RetailMeNot . But...
Charting the Rise of Conversational AI
The days when marketers believed nothing could replace human-to-human interactions are gone. As brands move their marketing strategies...
How Panera Uses AR to Heighten Cravings, Reaching Millions of Customers
Consumers today are more health-conscious than ever before, and they’re being pulled in every direction by marketers vying for their...
How Spain Attracts Latin American Startups Looking For Growth
Local and foreign investors injected record-breaking levels of venture capital into Latin America last year, far exceeding the $2 billion...
Why Physical Branding Still Matters in Today’s Digital Age
Watching notable brands take social media to the next level with new forms of digital branding helps shape the future of marketing. In an...
61% of Mobile AR Users Share Ads
Of all the floundering sub-sectors of AR, advertising is a bright spot. Brand marketers are attracted to engagement levels and other...
Top 5: Most Pointless Inventions Ever Made
CES 2020 has just wrapped up, and my head is honestly still buzzing with excitement about all of the new technology and inventions that...
Chloé Cohen Has a Few Words to Share on Real Estate
With 2020 underway, technology continues to inject itself in every area of the corporate sector, including the real estate industry....
What Consumers Believe About Ads: Effectiveness, Creepiness, Transparency
Consumers widely find personalized ads creepy, and they are not commonly convinced that those campaigns offer them salient benefits....
