In-app purchases (IAP) are one of the three prevalent consumer AR business models examined in a recent report by our research arm ARtillery Intelligence. The others are advertising and…
Last month, Overstock.com, an online retailer of decorative items, furniture, and other home goods, has teamed up with augmented reality (AR) e-commerce software developer, Seek,…
When Pokemon Go first hit the App Store back in 2016 its popularity was nearly an epidemic. Walking down the street, it would be nearly…