Steve Gaffney Unveils 3 Crucial Tips Most Real Estate Agents Won’t Tell You

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on February 5, 2024

When you enlist a professional’s advice, you don’t just want half of the truth—you want the whole thing. Some agents soften the facts, but one Broker knows postponing reality means putting your aspirations on hold, too.

Steve Gaffney, Broker/Owner at Rocket Realty in Minnesota, is well-versed in serving buyers and sellers who are serious about making real estate decisions. In his ideal world, clients see what their decision will look like before they take the leap.

“When buying, the first question you should be asked is ‘what monthly payment are you comfortable with?’” the Rocket Realty Owner illustrates.

“I started my company simply on ‘real estate done right.’ My firm and its agents live by this.”

In the vast and competitive real estate market, finding the right property or selling your home can feel like navigating a complex maze. The key to success lies not just in the property itself but in the guidance and expertise of an experienced real estate agent.

To that end, Steve Gaffney shares three indispensable tips that most real estate agents won’t always reveal. These pointers, drawn from his extensive experience, provide invaluable insights for buyers and sellers looking to make informed and confident decisions.

1. Construct comfortable communication

You must form an easy-going relationship with your agent before they can give you the unfiltered low-down. This connection will be the basis of all the strides you make toward your real estate goals together.

One of Steve Gaffney’s core principles revolves around comfort and open communication between clients and their real estate agents: “You must be comfortable with your agent,” he says.

Open and honest communication is paramount, even if it’s news you don’t want to hear.”

Clients should feel comfortable expressing their preferences, concerns, and expectations throughout the process. So, when searching for the best real estate agent in Minnesota, it’s crucial to prioritize this aspect of the relationship.

Agents who actively seek your input and try to understand your needs contribute to a smoother and more successful real estate experience. This level of communication ensures that every decision aligns with your goals, whether buying your first home or selling a property for optimal value.

2. Request recent recommendations

Not only do you need to know what your ideal outcome looks like, but you should also find out whether your chosen agent can get you there. They will shape your journey, whether navigating the market to secure your dream property at a reasonable price or selling for a healthy markup.

While many real estate agents highlight their success stories, Steve Gaffney suggests gathering testimonials from an agent’s last three clients:

“Anyone can give you three good recommendations from their history, but the last three can be documented from the local multiple listing service (MLS).”

This approach offers a more current and accurate reflection of the agent’s performance. It also provides valuable insights into their market expertise and client satisfaction. Steve’s advocacy for garnering recent feedback reflects the transparency and quality of service he invokes as a leader at Rocket Realty.

3. Enlighten your agent about your expertise

Real estate transactions can be overwhelming, especially for those new to the process. However, honesty can stimulate progress and direct your agent to the areas where you need the most support. Steve Gaffney encourages clients to be open about their level of experience in buying or selling.

“Do not be ashamed if you are naïve; it is essential that things are explained, and you are educated at your level of knowledge,” the Rocket Realty Owner emphasizes.

This candid approach helps agents tailor their guidance to match their client’s familiarity with real estate processes, especially if they’re entering the real estate market for the first time. Whether you’re a seasoned investor or a first-time homebuyer, a skilled agent will ensure you grasp the intricacies of the transaction, empowering you to make well-informed decisions.

Steve Gaffney’s three tips provide a roadmap for individuals navigating the complex world of real estate with purpose. By prioritizing open communication, seeking recent client recommendations, and disclosing your level of experience, you can make confident and informed decisions in collaboration with a trusted partner.

As you embark on your real estate journey, remember that the most reliable agents are willing to share the unadulterated truth about every aspect of the process. It’s the quickest way to an achievable outcome that fulfills your aspirations.

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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